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Hannah E. Jones
Over the years, Georgia has become an increasingly hot spot for the film and television industry. To further analyze the influence of the local entertainment industry, Georgia State University’s Institute of Creative Media Industries (CMII) released “Building Georgia’s Digital Entertainment Future“
The report provides a comprehensive look at Georgia’s media – including film and television production, digital media, gaming, music and emerging technologies – in terms of job opportunities, rural and suburban development, and impact on the local economy.
The study examines how Georgia’s investment in the film industry has helped shape Georgia’s current and future success stories. This information comes from a variety of sources, including the Georgia Screen Entertainment Alliance, Georgia Production Partnerships, Bureau of Labor Statistics, Motion Picture Association, and others.
It also tells a larger story—Georgia’s transformation into a front-line player in the entertainment industry—and makes the state, and arguably the South as a whole, look at it differently.
Georgia has increasingly become an important part of the media industry over the years. For example, from 2009 to 2019, Georgia’s creative industries grew by 210%, among the highest in the country. Additionally, 412 productions were filmed in-state in 2022, with direct expenditures of $4.4 billion.
“This is truly an important economic success story,” said CMII executive director Brennen Dicker.
The arts also bring many jobs to the state, and the film industry is reportedly expected to be a major producer of high-paying jobs in Georgia. These jobs are not unique to Atlanta, but have spread to suburban and rural communities. In Georgia’s mountains, which include Gainesville and Dahlonega, the creative workforce grew 170 percent from 2001 to 2021.
“The impact of the creative sector aligns with the important legislative priority of driving resources to rural communities across the state,” Dick noted.
The increasing demand for creative education can be seen in GSU’s CMII. When Dicker took office in 2018, about 100 students were enrolled at CMII. This year, there are about 800 people.
“We want to keep students in Georgia, not have to leave Georgia to find a job in California or New York,” Dick said.
the report states Tax Incentives in Georgia As a vital part of the entertainment empire being built here. Passed in 2005, the act provides an income tax credit to production companies that spend at least $500,000 on qualifying productions, including movies, television shows and music videos. While centered on TV and film, Dick sees tax incentives as key to attracting other types of creative projects, such as games and virtual reality.
“With the introduction of film and television incentives [18] A few years ago, we saw a boom not only in the movie and TV industry, but in other entertainment ecosystems as well,” Dick said. Industry is very friendly. That really helped push a lot of different companies into the market that we see now. “
However, other states are looking to get in on the action. Over the past two years, Texas has allocated $45 million to film and television production companies.but according to the austin chronicle, Texas lawmakers are considering increasing the fund to between $15 billion and $300 million over the next two years. To that end, Dick stressed the importance of maintaining attractive tax incentives.
“As long as we remain competitive in terms of incentives, we’ll continue to see this growth,” Dick said. “It’s always been a very competitive industry and people understand the economic value of having it here.”
Ultimately, Dicker and the CMII team hope the new report shows how important Georgia’s creative industries are to the state’s overall success. Dick has high hopes for Georgia’s future.
“At CMII, we really want to educate the public and the legislature about where we have been, where we are and where we are going,” he said. “We’re as big as New York and California in terms of entertainment, and we want to stay there. I’d love to see us go beyond New York and California, but we’re really one of the global leaders right now when it comes to film and television. I Think we have a chance to go ahead and expand the scope by working on games, animation [and] All the other different ecosystems in the entertainment space get sucked in here. “
For more information on Building Georgia’s Digital Entertainment Future, Click here.
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