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Another Planet Entertainment Wants to Bring Free Concerts to San Francisco

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Berkeley-based promotions company that organizes Outland The festival, which has submitted a license application to the Board of Supervisors, will produce shows in Civic Center Plaza, Union Square and Embarcadero Plaza for three consecutive years starting in 2024.

Free downtown concerts add to already announced programs Two or three ticketed concerts at the Polo Fields in Golden Gate ParkThe Plaza and Golden Gate Park shows will follow Outside Lands in August, scheduled for the same three-year period.

The initiative came at the request of several executives who wanted to see concerts on the east side of the city, and is part of Mayor London Breed’s “Downtown San Francisco Roadmap for the Future” initiative, which aims to bring downtown Transforming into a thriving hub of arts, culture and nightlife.

All three downtown plazas are owned by the San Francisco Department of Recreation and Parks and already host a variety of cultural festivals, concerts, sporting events, farmers markets and other free events on a regular basis.

Event organizer Daniela Nunez Zurita of the Dutch Consulate distributes paper bulb bags at Bulb Day in San Francisco's Union Square on March 4. Berkeley-based promoter Another Planet Entertainment is proposing to host free outdoor concerts at various locations in the city over the next three years.

Event organizer Daniela Nunez Zurita of the Dutch Consulate distributes paper bulb bags at Bulb Day in San Francisco’s Union Square on March 4. Berkeley-based promoter Another Planet Entertainment is proposing to host free outdoor concerts at various locations in the city over the next three years.

Michaela Vatcheva/Chronicle Special

“I am delighted that Another Planet Entertainment shares our vision of creating vibrant public spaces filled with joy and community,” Breed said in a statement. “They are committed to bringing extraordinary live music experiences to the heart of cities, This is exciting for everyone who lives, works and visits San Francisco.”

While performances downtown are free to the public, concerts at the polo grounds must purchase tickets. Revenue generated from the city’s permit fees, totaling $1.4 million for the two-day event and $2.1 million for the three-day event, is expected to help ongoing programs for children, adults and seniors in the San Francisco Department of Recreation and Parks , as well as the maintenance of park facilities.

Recreation and Park general manager Phil Ginsburg said the funds are critical to sustaining the park program, especially given the city’s current two-year budget deficit of $780 million.

In its 15 years of working with the city, bringing the Outside Lands to Golden Gate Park each summer, Another Planet says it has injected more than $1 billion into San Francisco’s economy.

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