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Berkeley-based promotions company that organizes Outland The festival, which has submitted a license application to the Board of Supervisors, will produce shows in Civic Center Plaza, Union Square and Embarcadero Plaza for three consecutive years starting in 2024.
Free downtown concerts add to already announced programs Two or three ticketed concerts at the Polo Fields in Golden Gate ParkThe Plaza and Golden Gate Park shows will follow Outside Lands in August, scheduled for the same three-year period.
The initiative came at the request of several executives who wanted to see concerts on the east side of the city, and is part of Mayor London Breed’s “Downtown San Francisco Roadmap for the Future” initiative, which aims to bring downtown Transforming into a thriving hub of arts, culture and nightlife.
All three downtown plazas are owned by the San Francisco Department of Recreation and Parks and already host a variety of cultural festivals, concerts, sporting events, farmers markets and other free events on a regular basis.
“I am delighted that Another Planet Entertainment shares our vision of creating vibrant public spaces filled with joy and community,” Breed said in a statement. “They are committed to bringing extraordinary live music experiences to the heart of cities, This is exciting for everyone who lives, works and visits San Francisco.”
While performances downtown are free to the public, concerts at the polo grounds must purchase tickets. Revenue generated from the city’s permit fees, totaling $1.4 million for the two-day event and $2.1 million for the three-day event, is expected to help ongoing programs for children, adults and seniors in the San Francisco Department of Recreation and Parks , as well as the maintenance of park facilities.
Recreation and Park general manager Phil Ginsburg said the funds are critical to sustaining the park program, especially given the city’s current two-year budget deficit of $780 million.
In its 15 years of working with the city, bringing the Outside Lands to Golden Gate Park each summer, Another Planet says it has injected more than $1 billion into San Francisco’s economy.
The unanimous motion is tentatively scheduled to be submitted to the Board of Supervisors for hearing on June 22.
Meanwhile, Another Planet Entertainment is seeking city approval for its $20 million renovation of the Castro Theater, which is centered around a controversial plan to remove some seats Leveling the raised floor of the historic Film Palace.
self promotion company take over surgery The Castro Theater reached an agreement in January 2022 with the Nasser family, who have owned the theater since it was built in 1922, and have fought community groups who want to keep it as a cultural center.
Contact Aidin Waziri: avaziri@sfchronicle.com
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