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Abu Dhabi-Backed RedBird IMI Secures $1.45 Billion Deal for UK’s All3Media

Abu Dhabi-Backed RedBird IMI Secures Powerhouse $1.45 Billion Deal for UK’s All3Media

RedBird IMI, spearheaded by Jeff Zucker, the former CNN executive, has clinched a monumental $1.45 billion deal to acquire All3Media, the esteemed production house credited with blockbuster TV hits like ‘Fleabag’ and ‘Squid Game: The Challenge.’ This strategic move marks RedBird IMI’s fifth acquisition and its most substantial to date, signaling its emergence as a formidable player in the global content creation landscape.

Abu Dhabi
Abu Dhabi

 

All3Media, boasting film and TV production companies across the United Kingdom, the United States, Germany, the Netherlands, Belgium, and New Zealand, has been a joint venture between Warner Bros Discovery and Liberty Global since 2014, when the firms acquired it for GBP 550 million. Now, with RedBird IMI’s backing, All3Media is poised abu dhabi to embark on a new chapter of growth and innovation under Zucker’s leadership.

The significance of this acquisition extends beyond financial figures; it underscores RedBird IMI’s investment thesis centered on pure-play global content creators and intellectual property owners. Gerry Cardinale, the founder and managing partner of RedBird IMI, emphasized this strategic alignment, highlighting the allure of All3Media’s diverse portfolio and its potential for long-term value creation.

Under Zucker’s stewardship, All3Media is poised to leverage its creative prowess and global reach to capitalize on burgeoning opportunities in the ever-evolving entertainment landscape. As Zucker assumes the role of chair of the All3Media board, CEO Jane Turton and COO Sara Geater will continue to steer the company’s strategic direction, ensuring continuity and stability amid the transition.

The timing of this acquisition is particularly significant, as broadcasters grapple with budget constraints amidst a downturn in advertising revenues and the lingering aftermath of last year’s Hollywood writers’ and actors’ strikes. Against this backdrop, All3Media’s robust revenue performance, with approximately GBP 1.02 billion in revenues for 2022, underscores its resilience and market relevance.

Furthermore, RedBird IMI’s backing, led abu dhabi by Emirati royal Sheikh Mansour bin Zayed Al Nahyan, adds a layer of strategic depth and financial stability to All3Media’s growth trajectory. With the backing of one of the world’s most prominent investment groups, All3Media is well-positioned to pursue ambitious expansion plans and capitalize on emerging opportunities in the global content landscape.

As the entertainment industry undergoes profound transformations, driven by technological advancements and shifting consumer preferences, All3Media’s acquisition by RedBird IMI heralds a new era of innovation and growth. With a rich legacy of producing acclaimed content and a visionary leadership team at the helm Abu Dhabi-backed , All3Media is poised to chart a course towards even greater success and cement its status as a powerhouse in the global entertainment industry.

This acquisition not only represents a significant milestone for RedBird IMI but also underscores the growing influence of Abu Dhabi-backed entities in the global entertainment sector. Led by Jeff Zucker, a seasoned media executive renowned for his leadership prowess, RedBird IMI is poised to leverage its financial resources and strategic vision to unlock All3Media’s full potential.

With Zucker assuming the role of chair of the All3Media board, there is an opportunity to synergize his vast industry experience with All3Media’s creative talent and expansive portfolio. This collaborative approach is poised to drive innovation, foster creative excellence, and position All3Media as a leading force in the global content creation landscape.

Moreover, the involvement of Emirati royal Sheikh Mansour bin Zayed Al Nahyan, who also owns the prestigious Manchester City soccer club, adds a unique dimension to this acquisition. His backing not only provides financial stability but also underscores the strategic importance of All3Media within RedBird IMI’s broader investment portfolio.

As All3Media embarks on this new chapter under RedBird IMI’s ownership, there is a renewed focus on maximizing value creation by abu dhabi and delivering compelling content to audiences worldwide. With a diverse array of production companies spanning multiple countries, All3Media is well-positioned to capitalize on emerging trends and seize opportunities in an increasingly competitive market.

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