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Yas Marina Circuit, Abu Dhabi, UAE: Abu Dhabi Racing Management today announced a formal agreement with leading sportswear brand Castore to become ADMM’s Official Apparel Partner.
The British sportswear brand has also become Yas Marina Circuit’s main retail and merchandise partner from 2023, and has already established a solid presence in global motorsport, including ongoing engagements with McLaren and Oracle Red Bull Racing. Apparel partnership, and a new deal at the UK’s iconic Silverstone circuit.
This innovative sportswear brand was founded in 2015 by brothers Tom and Phil Beahon under the slogan “Better Never Stops”, making it the perfect retail partner for Yas Marina Circuit – “where champions come together”.
Castore’s relentless pursuit of product excellence has made great strides in the global sportswear market, signing key partnerships with key international sports figures including Andy Murray and Owen Farrell, while Continuing to develop motorsport racing as well as the famous 24 Hours of Le Mans and the historic Silverstone circuit through ongoing collaborations with McLaren and Oracle Red Bull.
As part of a formal agreement with Abu Dhabi Motorsport Management Company, Castore will also be the official clothing supplier for the Yas Marina Circuit for the 2023 Abu Dhabi Grand Prix, with Castore’s brand presence including Yas Central and Yas Headquarters. As part of the deal, Castore products will also be available through Circuit’s sales channels, and Yas Marina Circuit’s co-branded apparel will be available for purchase online in 2023.
Steven Umfreville, Executive Commercial Director, Abu Dhabi Racing Management, said: “We are delighted to announce an agreement with leading sportswear brand Castore to become ADMM’s Official Apparel Partner and Yas Marina Circuit’s Official Retail Partner. ”
“We have witnessed the incredible growth Castore has achieved since its inception and the brand is now present not only in our racing world, but also on the international sporting stage. We look forward to seeing our Yas Marina Circuit family wear the now iconic the Castore logo and grow together as a global leader in the years to come.”
Rich Brooks, Castore Motorsport and Motorsport Brand Director, said: “Becoming the Official Apparel Partner of Yas Marina Circuit is an incredible expansion for the Castore brand, with both parties offering unique and high-quality products and experiences. As we strengthen our Routes in the motorsport world, we have always recognised the synergy with the Yas Marina Circuit family to bring our innovations to their motorsport excellence. This is a brilliant step forward for us and our commitment to developing this The partnership is very exciting.”
As the countdown to this year’s F1 season finale at Yas Marina Circuit is underway, motorsport fans can find out more about the upcoming event https://www.yasmarinacircuit.com/en/
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