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The Abu Dhabi Convention and Exhibition Bureau (ADCEB), part of the Abu Dhabi Department of Culture and Tourism (DCT Abu Dhabi), has signed an agreement with Adnec Group, taking a strategic step towards developing business tourism.
The newly established joint fund between ADCEB and Adnec Group is a continuation of ADCEB’s strategy of leveraging public-private partnerships to drive growth in B2B events and incentive travel in the emirate. The fund will provide additional financial incentives and support to corporate meeting planners and incentive bodies, while reaffirming Abu Dhabi as a safe destination fully open to business tourism.
The partnership will combine ADCEB and Adnec Group’s joint marketing efforts to raise awareness of the UAE’s readiness to host major conferences, conventions, exhibitions and events.
Saleh Mohamed Al Geziry, Director, DCT Abu Dhabi Tourism, said: “The partnership with Adnec Group is an important step in further strengthening our position as a leading global destination for all types of business events. With the experience and expertise of ADCEB and the impressive With an impressive portfolio of events, tourism and hospitality assets, together we can create the ultimate destination package that showcases the best of the UAE and attracts a growing number of large and prestigious events to Abu Dhabi.”
Humaid Matar Al Dhaheri, Managing Director and Group Chief Executive Officer, Adnec Group, said: “We are delighted to partner with Abu Dhabi Exhibition Authority to launch a joint fund for organizers of international corporate meetings and events interested in staging their events .event at the Abu Dhabi National Exhibition Centre. This is part of our efforts to enhance business tourism in Abu Dhabi and the UAE and attract more companies to choose Abu Dhabi as the ideal destination for any meeting, convention, exhibition or event.
“Adnec Group continues to strengthen Abu Dhabi’s position as a preeminent global destination for events by employing modern facilities, state-of-the-art infrastructure and quality services suitable for events of any size.”
ADCEB’s existing initiatives to strengthen and accelerate the MICE industry include Advantage Abu Dhabi Meetings & Incentives 2.0, an upgraded program to stimulate MICE activity in the region, and the MICE Agencies Reward Scheme, targeting intermediaries such as agencies, planners and travel managers Companies that provide training, industry updates, and the latest products.
ADCEB and Adnec Group Joint Fund is an additional vehicle for international and national agencies (DMCs and event planners) to promote Abu Dhabi, filling the gap in Advantage Abu Dhabi’s group support of more than 500 delegates.
For events planned between May 1, 2023 and December 31, 2024, applicants may submit an inquiry/request for proposal (RFP) to ADCEB or Eligibility for Adnec Joint Funds to provide support for their activities. – trade arab news agency
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