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Wednesday, April 9, 2025
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Adnec Group Receives First Kitemark Certification

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The Adnec Group has been awarded the Kitemark Innovation Management accreditation by BSI Auditors and is the first organization in the world to achieve this accreditation in the events sector.

Adnec has been recognized for this important achievement in the management of innovation in the events industry. The BSI Innovation Management Kitemark is a prestigious accreditation award that demonstrates that an organization has defined its vision, strategy, policy and objectives, and has established the support and processes needed to achieve the intended outcomes of its innovation programme.

Humaid Matar Al Dhaheri, Managing Director and GCEO of Adnec Group, said: “Achieving the Kitemark Innovation Management Certification is a recognition of Adnec Group’s excellence in innovation at a high level. The award is in line with international best practice. Our strategy is based on the Investment in innovative programs to achieve the Group’s goal of continuous excellence.

Innovation is a key pillar

“To be awarded this award by the world’s first organization in the events sector is a new confirmation of Adnec Group’s excellence. Innovation is a key pillar of resilience and the need for innovation has never been more important. This recognition cements Abu Dhabi as the leading destination for business and leisure The capital of the travel industry and highlights Adnec as one of the most prominent and influential international players shaping the future of the events industry,” he added.

The BSI Innovation Management Kitemark is for pioneering organizations looking to demonstrate their innovative credentials and ensure they are realizing the true value of their innovation in terms of ROI. The awards are designed to measure the real output of innovation, helping organizations focus on delivering value and realizing tangible business benefits. — trade arab news agency


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