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ABU DHABI – ADNOC maintains its position as the UAE’s most valuable brand for the fifth consecutive year in 2023, according to a new report by Brand Finance, the world’s leading independent brand valuation consultancy.
ADNOC issued a statement on Wednesday saying that ADNOC’s brand value will increase by 11% year-on-year to reach $14.2 billion by 2023.
ADNOC’s brand strength index rose from 79.1 points to 79.4 points, maintaining its ‘AA+’ brand strength rating. Among all global brands, ADNOC moved up 28 places to 138th in 2022 from 167th.
In the oil and gas industry, ADNOC moved up one place to No. 8.
In terms of brand strength, ADNOC is now the 10th largest oil and gas brand globally, up two spots from 12th in 2022.
The continued growth of ADNOC’s brand value coincides with leadership directives, the support of the company’s board of directors, and the hard work and dedication of its employees. Committed to making today’s energy cleaner while investing in tomorrow’s clean energy, ADNOC continues to strengthen its position as a reliable and responsible global energy provider.
According to Brand Finance, brand value is the net economic benefit a brand owner receives by licensing a brand on the open market. Brand value is determined through a balanced scorecard of factors including marketing investments, stakeholder equity, and business performance.
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