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Abu Dhabi-based investment and holding company ADQ and the National Basketball Association (NBA) have announced a multi-year partnership to reach fans and youth basketball players in Abu Dhabi.
The agreement makes ADQ the host partner of the 2023 NBA Abu Dhabi Games, where the Dallas Mavericks and Minnesota Timberwolves will play a two-season game at the Etihad Arena on Yas Island, Abu Dhabi from October 5-7. Pre-match. ADQ will also host and support the NBA’s grassroots basketball programs in the United Arab Emirates (UAE), including as part of the league’s existing partnership with the Abu Dhabi Department of Culture and Tourism (DCT Abu Dhabi).
The partnership will see ADQ support various NBA fan engagement, youth development and social impact programs to develop the next generation of fans and players in the UAE and promote healthy and active lifestyles, including Jr. NBA Abu Dhabi League, NBA FIT Clinics, NBA Cares events and NBA Youth Basketball Development Camps throughout the summer.
Anas Albarguthi, COO of ADQ, commented: “Through this groundbreaking collaboration, ADQ will help raise awareness of the sport and raise the profile of the UAE as an attractive destination while encouraging healthier living way. Our track record of working with leading organizations to promote professional and amateur sport proves that sport delivers tangible benefits to local communities.”
“Engaging with local communities and growing basketball at the grassroots level is a cornerstone of our wider efforts. We hope to use the game to inspire and connect people in the Middle East and globally. Our partnership with ADQ will help us teach people about the game and its Value the next generation of fans and players,” said NBA Europe and Middle East general manager Ralph Rivera.
The 2023 NBA Abu Dhabi Games presented by ADQ will be broadcast live in the UAE and across the Middle East and North Africa via beIN SPORTS, The Sports Channel and NBA League Pass, reaching fans and social media in more than 200 countries and territories via TV and digital media media. NBA games have been broadcast in the UAE since the 1987-88 season.
The 2023 NBA Abu Dhabi Games, hosted by ADQ, is part of a multi-year partnership between the NBA and DCT Abu Dhabi. Last year, the Atlanta Hawks and Milwaukee Bucks played a league-first game in Abu Dhabi and the Arabian Gulf.
Tickets for the 2023 NBA Abu Dhabi Games presented by ADQ will go on sale at a later date. Fans can register their interest by visiting the NBA website for more information, including exclusive advance ticket sales, special ticket packages with premium access, VIP experiences, hospitality and local hotel accommodations. – trade arab news agency
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