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Mercedes-AMG Petronas F1 drivers Lewis Hamilton and George Russell will compete in this season’s grand prix with new sponsor logos on their cars and helmets. The logo belongs to G42, an artificial intelligence and cloud computing company based in Abu Dhabi. While the sign itself is not expected to have a major impact on team performance, the technology being developed and deployed by G42 has the potential to have a significant impact by using data-driven insights to improve operations on and off the track.
this Partnership between Mercedes-AMG PETRONAS and the G42 Benefits can be provided by making the vast amounts of data generated on and around Formula 1 tracks, pits and garages more useful. In addition to artificial intelligence (AI) and cloud computing technologies, the partnership could leverage companies in the G42 portfolio, ranging from healthcare and biotechnology to geospatial mapping and surveying, to partnerships with Abu Dhabi National Oil Company (ADNOC) AIQ energy industry joint venture. The Mercedes-G42 partnership will also play a role in helping with talent development, training and innovation programmes.
By identifying areas and opportunities to transform data into information, the Mercedes-G42 collaboration can generate new knowledge to improve the efficiency, effectiveness and performance of both businesses.As seen in the popular Netflix behind-the-scenes documentary series “Formula 1: Striving for Survival,” Succeeding in the ever-changing and highly competitive world of F1 is thanks in particular to a combination of the right people and the right technology. Advances in artificial intelligence are increasingly finding their way into this field.
Another thing about the partnership is that it reflects and reflects the value of innovation in the development of Abu Dhabi as a global city.
Abu Dhabi holds a special place on the F1 calendar. The Grand Prix season finale has been held at Yas Marina Circuit since 2014 and the circuit has agreed to continue hosting the final round until 2030. Last year, more than 140,000 people attended the event during race week, of which more than 70% came from abroad. Organizers are planning record numbers for this year.
it totally affects Abu Dhabi Vision 2030, a national strategy aimed at transforming the emirate’s economy and society from an oil-driven to a knowledge-driven one. Abu Dhabi’s progress in this direction is built on the foundation of the startup ecosystem.According to Ramesh Jagannathan, the managing director of the company startAD, a startup accelerator at NYU Abu Dhabi powered by Tamkeenthe emerging ecosystem cannot simply be bought through investment in oil wealth — “it has to be natural and indigenous” and not “quick, off-the-shelf solutions off the shelf in Silicon Valley.”
From his perspective, Jagannathan, who was part of the five-person panel commissioned by the Abu Dhabi government to certify Vision 2030, sees Abu Dhabi’s push as based on “creating tangible technologies, harnessing and creating products and services that reflect them” Low cost expresses their local, cultural and social sensitivity. Achieving this will require access to high-quality “intensive, immersive and granular programs” to attract global talent and organize them into high-performance teams. And proven paradigms for new entrepreneurs to follow.
The Mercedes-G42 partnership is one such example.
At the same time, the Mercedes team will set foot on the F1 track this season, striving to win the world constructors’ championship again. The team won the trophy in eight consecutive seasons from 2014 to 2021, but only finished third last year. The cooperation with G42 can bring it an advantage and help achieve the goal of regaining the top spot.
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