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Al-Futtaim’s trading company Honda is pleased to announce that they have participated in and sponsored the 2021 Dubai Motorcycle Film Festival (DMFF), the first event of its kind in the UAE.The first music festival will be held at Warehouse Four in Al Quozfrom 2ndTo 4dayIn September 2021, celebrate the unique culture and friendship of the motorcycle communities in the UAE and around the world.
Trading company Honda aims to use the festival to interact with like-minded motorcycle enthusiasts, clubs and communities in the UAE, while displaying a variety of Honda motorcycles, from the iconic Goldwing to the CRF 450 that won the Dakar. During the event, Honda Trading Corporation will also hold post-film Q&A, audience awards and other events in various places in Dubai in accordance with local safety guidelines.
Rhett Maxwell, General Manager of Al-Futtaim Trading Company Honda UAE, said: “Motorcycle culture is a mainstream social subculture. It is not just a means of transportation. It provided power for the first Dubai Motorcycle Film Festival and gave us the opportunity to participate in and Celebrate the motorcycle community in the UAE, which has developed rapidly in recent years, and Honda has been in a leading position. Motorcycles all over the world are all about the spirit of the community, and what better way to capture it than through movies. Just like Honda Motorcycles The uniqueness of the series is the same, satisfying all tastes. The festival will also bring a series of motorcycle-themed movies to every audience.”
A large number of films, from bicycle manufacturing to character-driven short films to full-length documentaries, are specially curated for the festival, including “Fast Eddie‘——A film that describes the passion of Eddie Fisher, a veteran of World War II in 1994, who still rides a bike every day; ‘Rebel knight‘Features the Vespa fanatics in Indonesia; and’Blenio, UtahThe focus is on the land speed record attempt of a young man from Switzerland. The festival will also host motorcycle-themed movies made by members of the bicycle and film-making community, with the opportunity to participate and win one of the six available award categories.
As part of its support to DMFF, Honda Trading Enterprise will award the following categories of awards for participating films: Best Dubai Film, Best Overall Film, Best Documentary, Best Short Film (under 15 minutes), Best Short Film (15 minutes) Above) and the audience choice award. All awards will be selected by the DMFF jury, which is composed of local and international professionals in the motorcycle, media and film industries. The audience choice award will be based on audience votes.
Ian Carless, Director of DMFF Film Festival and Partner of Warehouse Four, said: “We are very happy to host the first Dubai Motorcycle Film Festival in the UAE and have the opportunity to learn about the amazing culture that powers the UAE cycling community. Without the support of like-minded people, They will not turn the idea of this festival into reality. They have the same real passion for motorcycles as we do. We are proud to be able to cooperate with Honda trading companies on this festival. In the past few years, motorcycle sports The popularity has grown rapidly, and a variety of motorcycle-inspired video content has been produced. We are very pleased to be able to showcase some of the best content from all over the world on DMFF.”
Honda, the trading company of Al-Futtaim, is passionate about motorcycles, just like the riders it supports in the UAE. Following its philosophy of uncompromising customer service through everything it does, Honda Trading will use DMFF to interact with the UAE motorcycle rider community and showcase various Honda motorcycles. CBR600RR will appear at the festival along with Goldwing, Shadow and Fury from travel and cruiser bikes, and Africa Twin, which is designed for thrilling adventures.
For more information about the Dubai Motorcycle Film Festival, please visit the festival website www.dubaimotorcyclefilmfestival.com Or social channels on Facebookhttps://www.facebook.com/dmff2021 And Instagram https://www.instagram.com/dmff2021.
As a subsidiary of Al-Futtaim Automotive Group, Trading Enterprises was established in Dubai in the 1970s. It is the only authorized retailer for Honda, Chrysler, Dodge, Jeep, RAM and Volvo, and is equipped with a skilled and well-trained professional team , Providing a comprehensive and cohesive experience across cars and motorcycles. Al-Futtaim Automotive is one of the five divisions of Al-Futtaim Group, providing high-quality products and services to enrich people’s lives and aspirations every day.
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