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Friday, February 23, 2024

Al Habtoor Motors brings Rimac’s electric vehicles to UAE


Croatian electric supercar brand Rimac Automobili has appointed Al Habtoor Motors as its official dealership partner in the UAE. Al Habtoor Motors, one of the UAE’s leading car dealers with a portfolio of premium car brands, will be responsible for Rimac Automobili’s entire sales and aftermarket operations in the UAE.

Rimac is a pioneering brand known for its electric supercars and high-performance electric vehicle technology. With a passion for innovation, they redefine what is possible in electric vehicles.

Rimac’s flagship product, the Nevera, combines timeless design with advanced engineering, exhilarating dynamics, and a new and extraordinary driving experience. In addition to supercars, Rimac provides technology solutions and electrification platforms to other automakers, shaping the future of electric vehicles. Their dedication to excellence, performance and sustainability inspires the automotive industry.

GQ’s Supercar of the Year

Rimac customers in the UAE can order the brand’s latest model: the Nevera, an all-electric sports car designed, engineered and manufactured in Croatia. The Nevera has already been named Supercar of the Year by GQ, Best Electric Performance Car at the TopGear.com Electric Awards 2022, and Best Supercar of 2022 at the prestigious Robb Report Best of the Best Awards Sports car, the Nevera has become the most iconic new car.

Nevera is a groundbreaking all-electric super grand tourer that sets new standards for performance and innovation. Four custom Rimac-designed electric motors produce an unprecedented 1,914 horsepower, propelling it from 0-100 km/h in just 1.81 seconds and to 300 km/h in 9.22 seconds.

As Rimac’s exclusive partner in the UAE, Al Habtoor Motors offers bespoke services to potential customers of the luxury car brand. Using state-of-the-art digital configuration tools, Rimac representatives can help build customers’ dream cars; and once purchased, they can rest assured that they will receive the highest standard of after-sales service from Al Habtoor Motors’ market-leading after-sales service facility. Al Habtoor will open the UAE’s first Rimac showroom in Dubai in the first quarter of 2024.

Sultan Al Habtoor, President of Al Habtoor Motors, commented: “With the launch of Rimac, the UAE’s reputation as home to passionate and knowledgeable supercars and ultra enthusiasts has been enhanced. The high-performance EV technology created by Rimac has set a world record, Even the most ardent speed lover will undoubtedly be satisfied. With many years of experience operating in the luxury car market, we are very pleased to now be working with Rimac and look forward to delivering an all-electric hypercar experience in the UAE.”

perfect partner

Mate Rimac, CEO of Bugatti Rimac, commented: “At Al Habtoor Motors we have found the perfect partner to bring the ground-breaking Nevera to the UAE market. With the UAE’s forward-thinking environment, it is the perfect match for our revolutionary supercar destination. The Nevera has transcended traditional boundaries to redefine the driving experience and set unrivaled performance standards in the supercar segment. By joining forces with Al Habtoor Motors, we will together demonstrate the potential of the Nevera to customers and potential customers in the UAE, offering An unparalleled supercar experience.”

“At Al Habtoor Motors, we are delighted to join forces with Rimac Automobili and become their official dealer in the UAE. With our reputation of supplying our customers with luxury vehicles such as Bugattis, we are eager to bring Rimac’s exceptional vehicles to our esteemed clientele. Our commitment to unparalleled customer service and a personalized experience will be further enhanced when we open a Rimac showroom in early 2024. Together, we will pave the way for the future of mobility in the UAE and provide our customers with an unparalleled driving experience Others,” said Joseph Tayar, director of prestige at Al Habtoor Motors.

“Building our global network of dealer partners has been an extremely important part of Nevera’s journey. Our customers are beginning to make a long-term commitment to Nevera and with the help of partners like Al Habtoor Motors (Rimac UAE), we can ensure their Ownership matches the thrill of driving this extraordinary vehicle, the Nevera. We are delighted to have Al Habtoor Motors as our trusted partner in delivering this experience to future Rimac owners in the UAE,” said Hendrik Malinowski, Managing Director, Bugatti Rimac.– TradeArabia News Service


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