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APM Monaco the Classics
APM is Monaco, synonymous with elegance, savoir-vivre, and luxury living. It started with a female founder and her son in Monaco, Monte-Carlo, 1982. Ariane and Philippe Prette were key manufacturers in gold, diamonds, and other precious stones for acclaimed jewelers around the world.
In 2012, backed by 30 years of dedication and experience in an industry, as well as mastering quality craftsmanship, Philippe Prette, today the CEO, created the brand APM Monaco, together with his wife Kika Prette, the Creative Director. Their vision came to life because of their combined experience in the jewelry and fashion industries.
The creative process of each jewelry collection starts months in advance and is led by Kika. She and her creative team imagine a universe around a particular theme; always relevant to APM brand identity. The thought process is then materialized onto a mood board which is constantly in progress; being tweaked, retouched, and added to.
The entire creative team involved then must think in a direction that harmoniously marries craftsmanship and the “chic, fashion, smile”. The mood board is the inspiration for our designers, as they integrate the themes into their drawings of the handcrafted jewelry.
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