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Saturday, June 3, 2023

Apple joins tech, entertainment industries in boosting demand for office jobs

Apple is the latest company to start asking employees to return to the office.

The Cupertino, California-based tech giant is using badge records to track employee attendance in the office, Zoe Schiffer, editor-in-chief of tech newsletter Platformer, said in a Friday morning tweet.

Schiffer reports that Apple will begin issuing employees “an escalating warning if they miss work three times a week.”

“At Apple, some organizations have indicated that non-compliance could result in termination, but this does not appear to be a company-wide policy,” Schiffer added.

Mandatory reductions or endings to remote work are becoming a bigger priority, not just for Apple, but for a range of entertainment and media companies — starting with Disney, where Bob Iger’s return heralds more request that the body be returned to the desk Amazon is working four days a week, Amazon told employees they must work a three-day week starting May 1, and Warner Bros. Discovery Channel’s efforts to get more people back into the office sparked a backlash.

Also read:
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A range of issues are at play, from concerns that these companies are paying huge fees for vacant office space, to concerns about productivity — some businesses worry about employees working overtime while holding another job — and worries that younger workers won’t get Guidance needed for development.

An amorphous “culture” also comes into play.

“It’s easier to learn, model, practice, and reinforce our culture when we spend most of our time in the office and surrounded by colleagues,” said Amazon CEO Andy Jassy In last month’s memo“This is especially true for new people (we’ve hired a lot of people in the pandemic); but it’s also true for people of all tenure at Amazon. When you’re face-to-face, people tend to be more engaged, attentive, and attentive what happened and the cultural cues conveyed.”

Efforts to bring remote workers back to on-site work are bearing fruit: Office occupancy topped 50% for the first time since the pandemic began in January, though weather disruptions and other issues brought that down to 47.3% last week, in part because Austin home prices down 10% thanks to South By Southwest, according to security firm Kastle Systems Workplace Occupancy Barometer.

Also read:
Twitter to remove blue checks for legacy verified accounts on April 1 — or is Elon Musk making an elaborate joke?

Elon Musk calls off remote work amid Office supporters His first all-employee email After purchasing Twitter in late October.

This apparently remains a point of contention on the social media platform.

“Musk sent an email to Twitter employees at 2:30 a.m. saying ‘office is not optional,’ noting [San Francisco] Half empty yesterday,” Schiffer tweeted.

Likewise, Meta Platforms CEO Mark Zuckerberg announced in a memo to employees last week that Another 10,000 to be laid offsaying the company “aims to complete our analysis of our annual learning on hybrid work this summer so we can further refine our distributed work model.”

Employees who are reluctant to change their new remote-dependent lifestyles are tempted to quit, but these extensive layoffs is changing the dynamics of the entire industry.

Zuckerberg included a subheading in his memo, “Face-to-face time helps build relationships and get more done.”

Also read:
Recruiting platform Indeed cuts 2,200 jobs amid slump in job postings

“Our early analysis of performance data showed that engineers who joined Meta in-person and then moved to remote or continued to participate in-person performed better on average, compared with those who joined remotely,” he wrote. “This analysis also showed that if engineers Those early in their careers who work face-to-face with their teammates at least three days a week tend to perform better on average.”

“This requires further research, but our hypothesis is that it’s still easier to build trust between people and that those relationships help us work more efficiently,” he continued. The company is still working to understand the data it collects.

“In the meantime, I encourage all of you to seek out more opportunities to work personally with your colleagues.”

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