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Japanese sports brand ASICS has partnered with leading regional conglomerate Apparel Group to open ASICS retail stores in Qatar, UAE, Saudi Arabia, Oman and Bahrain.
As part of the brand’s commitment to the region, the franchise agreement includes the opening of 20 stores over the next five years, beginning with the official opening of the ASICS store in Qatar on 5 December.
Qatar’s first ASICS retail concept store is located in Festival City Mall, Doha, with a space of 165 square meters, showcasing running, tennis, cricket, volleyball and children’s collections. In-store shoppers can find the all-new GEL-KAYANO 29 – arguably ASICS’ most iconic running shoe, now further improved with advanced technology, and the NOVABLAST 3 shoe – the third generation of ASICS’ unique cushioning combining Japanese origami design with technology Combined running shoe provides a bouncy running experience.
right running shoes
The new ASICS store will also feature ASICS’ Run Analyzer, a free ASICS professional gait analysis and foot mapping technology that helps customers find the right running shoe for their personal running style, improving running efficiency and reducing foot load. In-store trained staff assist with fittings and diagnostic services, pronation analysis, supination and pressure distribution, creating a unique shopping experience for consumers.
Commenting on the partnership announcement, Mano Takayuki, General Manager of ASICS Arabia, said: “We are very proud to be partnering with Apparel Group to open ASICS stores in the GCC. This marks a new development for the brand in the Middle East stage and demonstrate our commitment to strengthening communities through sport.”
The next batch of new stores will be launched in Saudi Arabia and the UAE, bringing the retail concept of Europe’s number one running and tennis brand to the rest of the Middle East, spearheaded by sustainable design and the use of sustainable materials throughout the store, as part of the brand Our mission is to achieve net zero emissions by 2050 and help protect future generations from experiencing the inspiring power of sport.
innovative method
Neeraj Teckchandani, CEO of Apparel Group, said: “As Apparel Group continues to strengthen its position as one of the leading retail groups in the region and globally, we are proud to announce a strategic partnership with ASICS. Through this partnership, Apparel The Group remains committed to identifying innovative approaches to strategic alliances that allow us to stay at the forefront of consumer trends and expand our global footprint.”
ASICS will also expand its current ASICS FrontRunner programme, a unique ambassador program that selects inspiring individuals from each country where ASICS is present to become ambassadors for the brand. These chosen individuals have a unique role to play – inspiring, motivating and educating the community on the importance of exercise to improve physical and mental health, and helping to promote ASICS’ founding philosophy of ‘Sound Mind, Sound Body’.
“Opening an ASICS store in the region allows us to further connect with the local grassroots sports community and share our passion for sport and our Sound Mind Sound Body philosophy. We have seen unprecedented growth in running, tennis and board sports in the Middle East, and we We want to make sure we help these sports enthusiasts find the right footwear and apparel to enhance their performance,” said Ana Seixas, Market Manager Arabia, ASICS. — trade arab news agency
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