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Atmosphere Core launches new brand in South Asia expansion

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Atmosphere Core, the new identity of registered company Atmosphere Core Private Limited, launched its third brand – Atmosphere Hotels & Resorts, paving the way for expansion in South Asia.

Migrating from the actual company name, Atmosphere Hotels & Resorts paved the way for a refreshingly different destination in South Asia, while also incorporating the company’s footprint in the Maldives.

The Atmosphere Hotels & Resorts brand will always be known for its big heart and vision to create new and memorable experiences for guests through each property. There is always something new to unlock; each time a rich experience waiting to be discovered, while maintaining authenticity, the brand’s north star, as its compass.

Atmosphere Core paves the way for future growth in India. Ozen Mansion Kolkata is set to open in the first quarter of 2024, and major signings will be announced soon as the company paves the way for a strong presence in the region.

Salil Panigrahi, Managing Director of Atmosphere Core, said: “As a company, we are constantly evolving and innovating. In 10 years, we have opened 8 resorts in the Maldives. Our new brand, Atmosphere Hotels & Resorts, offers travelers and property owners a rich options. I believe that with this enhanced portfolio strength, we will accelerate growth by opening 20 hotels over the next 2 years.”

The Atmosphere Hotels & Resorts brand enables this rich and varied experience through seven well-defined sub-brand options, offering owners maximum flexibility while leveraging world-class turnkey solutions.

• Atmosphere offers a classic luxury experience that reflects the individuality of each resort. The current portfolio includes Atmosphere Kanifushi.
• BY Atmosphere offers stunning resorts and warm hospitality. The current product portfolio includes VARU By Atmosphere.

The AH&R portfolio of sub-brands also includes AN Atmosphere Experience, which integrates design with local culture and natural surroundings, Signature Atmosphere, which offers rich and elegant accommodation experiences in iconic hotels, and Elements Of Nature By Atmosphere, a tranquil wellness retreat. As a switching sub-brand, Heritage By Atmosphere will curate historic properties – from ancient havelis to colonial bungalows. Urban Vibes will feature authentic hotels and resorts located in the heart of the city.

Complementing the brand launch is the release of a new company name – Atmosphere Core. As one of the fastest growing hospitality companies in South Asia, Atmosphere Core has a reputation for operating with integrity while using its experience and intelligence to stay ahead of the competition through innovative approaches. Atmosphere Core includes three different brands: The Ozen Collection, Atmosphere Hotels & Resorts, and Colors Of Oblu. – trade arab news agency

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