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Friday, September 22, 2023

Audi promotes sustainable mobility with ‘Tree Country’ initiative


Audi Middle East’s announcement of its participation in the ‘Tree-Nation’ initiative reinforces the brand’s commitment to sustainable mobility solutions and reinforces its position as a leader in net-zero carbon mobility.

The move signals Audi’s commitment to championing environmental protection and underscores its ambition to play a key role in promoting a green future in the region and globally.

As the largest reforestation platform, Tree-Nation uses technology to simplify tree planting to help combat climate change. Through their projects, they restore forests, support communities, and create lasting environmental impact, and together with Audi Middle East, everyone now has the opportunity to support the reforestation mission.

Carbon Footprint

Audi Middle East launched the initiative earlier this year to offer customers the opportunity to participate and, in doing so, offset their carbon footprint. Since then, the brand with four rings has planted more than 2,100 trees in various regions of the world, including India, Africa, Europe and Asia.

Audi Middle East is now extending an invitation to the general public to register for tree planting at audi-me.com/PlantATree. The expansion aims to further expand the reforestation effort and allow individuals to contribute to Audi’s tree planting efforts. By joining this effort, participants not only offset their carbon footprint, but play a vital role in creating a greener, more sustainable future.

Olivier Gantois, Co-CEO of Tree-Nation, said: “We are delighted to be taking this initiative to the next level with Audi Middle East on the Tree-Nation platform. Audi actively engages customers The commitment of the Carbon Neutral Journey is commendable. We are honored to be partnering with Audi Middle East in this effort and look forward to the positive impact we can make together.”


Through the initiative, Audi customers can take an active part in environmental protection and raise their awareness of the importance of reforestation and its role in mitigating climate change.

Kieron Duncan, Director Aftermarket and Network Development, Audi Middle East, commented: “Our aim is not just to build sustainable vehicles, but to actively engage the communities around us in the journey towards a greener future. In partnership with Tree-Nation Together, we can create an impact on the environment and create a legacy of environmental stewardship in the Middle East.”

He said: “Since the launch of this programme, we have received excellent feedback from our valued customers. Their overwhelming response underscores the importance of our shared commitment to environmental sustainability. Given this positive response, we have decided to expand this A remarkable move to reach a wider audience and empower more people to actively contribute to creating a greener, more sustainable future.” — trade arab news agency


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