Axi and Manchester City Women’s Team Kick Off ‘The Mentality Edge’ Campaign
In a dynamic culmination to the 2023/24 football season, leading online FX and CFD broker Axi has teamed up with Manchester City Women to launch their latest initiative, ‘The Mentality Edge.’ This campaign, featuring a compelling video with Manchester City Women players Kerstin Casparij, Jess Park, and Mary Fowler, delves into mastering the competitive edge in football.
Hannah Hill, Axi’s Head of Brand and Sponsorship, shared insights into the campaign’s purpose. “As a responsible broker, the success of our traders is extremely important to us. Strategy, focus, and stamina are key aspects of winning in football. The Mentality Edge aims to highlight that in life and work, focus, long-term goal-setting, the smart use of data, as well as patience and perseverance are key elements to success.”
Hill expressed her enthusiasm for this collaboration, stating, “Working with Man City players is always very exciting, and our most recent campaign is no exception. The Mentality Edge is our first activation with Man City Women, and one we are extremely proud of. Not only did we have an incredible time creating content, but we’re also thrilled to emphasize the message that when it comes to achieving potential success and finding the edge, the essential qualities remain the same: preparation, strategy, and trusting the process.”
This campaign follows Axi’s expansion of their sponsorship portfolio for the 2023/24 season. Last year, Axi announced a partnership with LaLiga club Girona FC as their Official LATAM Online Trading Partner, followed by the launch of the Axi Penalty Challenge targeting the LATAM audience. Axi’s ‘Select Your Edge’ campaign also featured Manchester City stars Erling Haaland, Kyle Walker, and Rodri, showcasing new offerings. In addition to partnerships with Manchester City and Girona FC, Axi also collaborates with Brazilian club Esporte Clube Bahia and England international John Stones as Axi’s Brand Ambassador.
About Axi
Axi is a global online FX and CFDs trading broker, preferred by thousands of ambitious customers in over 100 countries. Axi assists various traders, trading businesses, banks, and financial organizations in achieving their financial goals through informed transactions on the world’s financial markets. The broker offers a comprehensive range of assets, including CFDs for several asset classes such as Forex, Shares, Oil, Precious Metals, Coffee, Indices, and other commodities.
Proud of their reputation as an honest, fair, and responsible broker, Axi has earned numerous awards and positive reviews from customers who value their exceptional service, fast execution, secure payments, and easy withdrawals. Axi actively collaborates with leading regulatory authorities worldwide to ensure compliance with the highest industry standards.
In addition to their extensive asset offerings, Axi provides traders with advanced trading tools, educational resources, and dedicated customer support to enhance their trading experience. The broker’s robust trading platforms are designed to cater to both novice and experienced traders, ensuring everyone has access to the tools and information they need to succeed. Axi’s commitment to transparency and customer satisfaction has solidified its position as a trusted partner in the financial trading industry, helping clients navigate the complexities of the global markets with confidence.
For further information or additional comments from Axi, please contact: mediaenquiries@axi.com