17.8 C
Dubai
Monday, March 4, 2024
spot_img

Anticipated Surge: Axis Foresees Business Boom in the UAE-1

In the realm of video surveillance, Axis Communications positions the UAE as its paramount market in the Middle East, anticipating a continued upward trajectory.

Decades of Presence: 2023 Marks a Pinnacle

With a 23-year presence in the UAE, Axis celebrated its most successful year in 2023, attributing achievements to ongoing infrastructure development and substantial population growth. Ettiene van der Watt, Regional Director for Middle East and Africa at Axis, shared these insights during an interview at Intersec 2024.

Innovative Offerings: Unveiling Cutting-Edge Products

At Intersec 2024, Axis showcased groundbreaking products, including the world’s first thermometric explosion-protected camera for hazardous locations. Other releases featured a network horn speaker certified for hazardous locations and a high-frequency radar for precise detection in varied conditions.

Milestone Celebration: Intersec Dubai’s 25th Edition

Intersec Dubai’s 25th edition, held at the Dubai World Trade Centre, served as a pivotal gathering for over 45,000 stakeholders from around the world. The event, spanning from January 16 to 18, 2024, brought attention to Axis’s commitment to security technology.

Beyond Security Solutions: Axis’s Forward-Thinking Approach

Van der Watt highlighted Axis’s evolution beyond traditional security solutions, emphasizing the incorporation of artificial intelligence (AI) in cameras. This shift allows for not only enhanced security but also support for operational efficiency and business intelligence.

Sustainable Practices: A Commitment to the Environment

In terms of sustainability, Axis prioritizes environmentally friendly practices, with a significant portion of components being PVC-free. Additionally, 70 to 80 percent of components are made from recycled materials, aligning with the company’s commitment to reduced environmental impact.

A Vision for the Future: Axis’s Ongoing Innovation

Van der Watt concluded by expressing Axis’s ongoing commitment to innovation, pushing the boundaries of network monitoring and security products. As the company maintains a focus on sustainability and customer-centric solutions, it remains poised for sustained growth in the UAE and beyond.

Also Read

Hydrogen Cars: Abu Dhabi Tour Company Expanding Fleet-1

Job Market: The Top 15 Fastest-Growing Careers in the United Arab Emirates Revealed

Related Articles

Sharjah’s Powerful $750 Million Sustainable Bond Issuance

Sharjah's Triumphant $750 Million Sustainable Bond Launch The Government of Sharjah has achieved a significant milestone with the successful issuance of a $750 million 12-year...

UAE Achieves a Pioneering Economic Milestone, Thriving Prosperity

UAE Economy Achieves Unprecedented Milestone The United Arab Emirates (UAE) has achieved a significant milestone in its economic diversification journey, marking what officials are calling...

Vitaliy Chiryassov: Aspiring to Streamline the Business Consulting Industry in the UAE 14567

Vitaliy Chiryassov: Aspiring to Streamline the Business Consulting Industry in the UAE In this interview, we're talking with Vitaliy Chiryassov, an entrepreneur who operates multiple...

International Jewellery Summit Sparkles in Dubai , Dazzling Unity

International Jewellery Summit in Dubai, The anticipation and excitement are palpable as the stage is set for the upcoming India Gem & Jewellery Show in...

Emirates Development Bank’s Impact on UAE Industrial GDP: A Catalyst for Economic Growth

Emirates Development Bank Empowers UAE's Industrial Growth with Boost to GDP Contribution Since the launch of its strategy in 2021, Emirates Development Bank (EDB) has...

Latest Articles