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The European Tour announced today that BDSwiss, a leading group providing financial and investment services, has signed an agreement to become one of the official sponsors of the DP World Tour Championship and the AVIV Dubai Championship that ended this season.
Founded in 2012, BDSwiss is a leading financial group company that provides foreign exchange and CFD trading and investment services to more than 1.5 million customers worldwide. Starting from the 2021 championship, this partnership marks the first time BDSwiss has entered the world of golf.
As part of the agreement, the company will gain strong brand exposure through the visibility of signs on the court and a series of other event media materials. BDSwiss will also enjoy excellent business-to-business opportunities by participating in the Pro-Am tournaments and a series of hospitality services.
The DP World Tour Championship is held every year at the earth course of Jumeirah Golf Estate in Dubai. It is the traditional end-of-season event of the European Tour. As a prestigious Rolex series of events, the event was preceded by the AVIV Dubai Championship, which was also held at the Jumeirah Golf Estate near the Fire Course. These two global golf tournaments will kick off this year’s Dubai tournament-a one-season tournament designed to crown the first player on the European Tour.
Speaking of the new partnership, Alexander Oelfke, CEO of BDSwiss, commented; “At BDSwiss, we are very proud to partner with the European Tour to sponsor the DP World Tour Championship-this is a prestigious golf event that supports our global Brand image and resonate with our core values of integrity, perseverance and world-class performance.”
Daniel Takieddine, Senior Executive Officer of BDSwiss MENA, added; “We are delighted to be one of the official sponsors of the Golf DP World Tour Championship. This is a globally recognized sporting event that will not only support our brand’s international exposure, It will also strengthen our efforts to become a leading multi-asset trading power in the UAE and the wider Middle East and North Africa region.”
European Tour Commercial Director Max Hamilton added; “We are delighted to welcome BD Swiss to our DP World Tour Championship partner network. This event is not only an annual milestone in global golf, but also a highlight of sports events in the Middle East. , The event will be broadcast to a global audience. We will work closely with BD Swiss to ensure that the partnership will bring important brand and business opportunities.”
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