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Demand for Saudi Crown Prince AlUla Brunello Cucinelli’s zip-up vest soars

DUBAI: Fashion lovers on Twitter went wild again for the tank top that Saudi Crown Prince Mohammed bin Salman was spotted at the Somewhere restaurant in AlUla on Friday.

The crown prince favors white and beige zip-up vests from Italian brand Brunello Cucinelli. Tank top with a straight hem, a high neck and two side pockets.

The vest retails for about $6,900 on the luxury app FarFetch.

Fans quickly began looking for sites selling the jacket at a lower price.

“For those who liked Crown Prince Mohammed bin Salman’s jacket but couldn’t (buy) it because of the price, this jacket is similar to it, comes in a variety of colors and sizes, and is cheaper,” one netizen wrote User.

Another user noticed that ShopStyle had increased its prices after the crown prince wore the vest.

“The Crown Prince’s jacket cost $3,850 and now it’s gone up (to $4,524),” he tweeted, while another said: “The demand for the Crown Prince’s jacket is high.”

“Someone found us a similar jacket on Shein,” joked another user.

Videos on social media showed Crown Price accompanied by the crown princes of Jordan and Oman.

Videos shared on social media showed people posing for photos with the Saudi crown prince.

“I am so proud to meet His Highness Prince Mohammed bin Salman in the city of AlUla, may God bless him and His Excellency Badr al-Assak,” tweeted a user who shared a photo with the crown prince road.

It’s not the first time that the Saudi crown prince has created a fashion storm online.

In 2022, a group of fashion lovers on Twitter went crazy for a pair of dark brown Oxfords called Hallams from British footwear brand Crockett & Jones, which retail for about $560.

In 2021, he was photographed wearing a quilted waistcoat presiding over a public investment fund board meeting.

Prince showed off a $6,551 slouchy sleeveless vest from British luxury cashmere brand Franck Namani.

In 2019, he took to the Formula E race in Riyadh wearing a navy Barbour jacket and crisp white tunic, instantly setting the internet on fire.

The British heritage brand’s coat sparked its own Arabic hashtag on Twitter – which translates to “the crown prince’s jacket” – and many admired the look on the social media platform.


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