Sheikha Bodour bint Sultan Al Qasimi, Chairman of the Sharjah Investment and Development Authority (Shurooq), graced the inauguration of a new Emirati fashion destination on East Avenue in Aljada, Sharjah. The event, sponsored by Bodour Al Qasimi, showcased eight Emirati fashion stores and marked a significant addition to Sharjah’s design and creative scene.
The launch of the “Artal” destination was accompanied by a local fashion show that brought together renowned fashion designers from the United Arab Emirates. The new destination aims to enrich Sharjah’s fashion landscape by offering a unique shopping experience that embodies the spirit, culture, and aesthetics of the UAE through contemporary Emirati design.
Zainab Salem, the founding director of Artal, expressed her delight in providing women with a distinctive shopping experience that celebrates Emirati talent in the field of fashion design. As an Emirati woman and a passionate fashion designer herself, she acknowledged the importance of empowering local talent and expressed pride in being a part of Artal, which serves as an invaluable platform for UAE fashion leaders to showcase their work and connect with a wider audience.
The new destination in Sharjah offers an ideal opportunity for Arab women, UAE residents, and visitors to explore the essence of Emirati fashion design. It brings together Emirati women under one roof, blending traditional elements with the latest technology to create exceptional products. Located strategically in the Aljada area and with a strong online presence, the “Artal” destination facilitates the connection between UAE fashion houses and prominent women while respecting social traditions through innovative approaches