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Tuesday, February 27, 2024

Bodour Al Qasimi attends the opening of the fashion destination in the UAE


Sharjah 24: With the presence and generous sponsorship of Sheikha Bodour bint Sultan Al Qasimi, Chairman of the Sharjah Investment and Development Authority (Shurooq), a new destination for Emirati fashion is inaugurated on East Avenue in Aljada, Sharjah, featuring 8 Emirati fashion stores .
A stylish new destination in the UAE opens on East Boulevard in Aljada, Sharjah. At the launch of the destination “Artal”, the local fashion show brought together the biggest names in fashion design in the United Arab Emirates.

The new destination helps enrich Sharjah’s design and creative scene and includes 8 Emirati fashion stores that combine art and design in a unique and balanced business model, supporting talented designers and allowing them to showcase their product.

On the occasion, Zainab Salem, founding director of Artal, said she was delighted to offer women a unique shopping experience that celebrates the spirit, culture and aesthetics of the United Arab Emirates through contemporary Emirati design.

Zainab Salem added that as an Emirati woman and a passionate fashion designer, she is fully aware of the importance of highlighting and empowering Emirati talent in the field of fashion design.She went on to say that she is proud to be part of Artal as it provides an invaluable space for UAE fashion leaders to showcase their work and connect with a wider audience, and she is also excited about this promising future – Premium platform in Sharjah

The new destination in Sharjah offers an ideal opportunity for all Arab women or UAE residents and visitors to discover the essence of Emirati fashion design, while bringing together Emirati women under one roof, blending traditional elements with the latest technology, Create amazing products.

Destination “Artal”, through its strategic location in the Aljada area and its presence on the Internet, helps to connect UAE fashion houses with the most prominent women, while considering social traditions according to the best innovative approaches.


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