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Stars gather to secure critically-acclaimed new drama not mo on Broadway.
This program, hosted by the 27-year-old Jordan E. Cooper (The Youngest American Playwright in Broadway History) Produced by Lee Daniels, was originally scheduled to close on Dec. 18, less than three weeks after opening night on Dec. 1.
Cooper and a star-studded group of supporters used the #saveAINTNOMO campaign to keep it alive, announcing a week-long extension during Thursday night’s show. Now it will run until at least December 23rd.
“We’re still fighting, but we’re not resting this week! You’re all MIGHTY MIGHTY fighters and I’m so thankful you’re fighting with us,” Cooper wrote on Instagram. “Thank you to everyone who bought tickets or sponsored, posted, shared or told others about the show. We sold out all week.”
Cooper then thanked a string of celebrity fans for their “crazy contributions,” including Will Smith, Jada Pinkett Smith, Tyler Perry, Gabrielle Union, Dwyane Wade, Sarah Ramirez, Shanda Remus, Queen Latifah and more. “Thank you thank you thank you! Thank God you really are moving. Let’s keep going, y’all.”
In an exclusive statement to People magazine, Cooper said, “I’m so honored and grateful that these amazing artists I admire have fundamentally stepped up. Not only does this show belong on Broadway, but this show is like it belong there.”
“When you come to Broadway without a warmup, IP or celebrity lead, it takes time to build an audience. Especially for shows of color that audiences don’t traditionally think that anything on Broadway is about them,” said the star continued. “Marketing has to look different to us and it will take time. Artists before me have worked hard on this and I’m happy to continue this fight and I’m glad all these very generous people are on board Our battlefield.”
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A Surge in Celebrity Support after cooper An open letter to save the show, in which he called for “urgent action by all”.In the letter, Cooper also likens the play to WizardsDespite receiving a closing notice on opening night in 1975, it remained popular.
“Ain’t No Mo’ needs your help! It’s a new original show and it’s BLACK AF, both of which are hard to sell on Broadway,” the playwright and star wrote in his letter. “Now that they’ve issued eviction notices, we have to ‘shut down’ on December 18th. But thankfully, black people are not affected by eviction notices.”
“People come and say it’s the best theater experience of their life, but traditional Broadway marketing doesn’t work for this kind of show,” he continued. “We’re doing something new on Broadway, but is Broadway ready? I believe great things can happen in the world when the world isn’t ready.”
exist the interview typeCooper explained that “it took over a week to build an audience.”
Bruce Gricas/WireImage
“Shows like this take time to build momentum,” he said. “Our disadvantage is that we didn’t go directly off-Broadway to Broadway because of COVID. We had to build our name from the ground up, and it took over two weeks.”
The playwright also thanked the stars and fans who helped keep the fight going not mo Live: “It’s beautiful to watch the community work. It’s great to see these people put their money where their mouth is. We support each other, not for charity.”
Asked if he thought the show’s suspension would have a “chilling effect on plays that are equally ambitious and unconventional,” Cooper said, “That’s why I’m against it.”
if you want to support not moCooper’s letter offered a solution: “In the name of art, in the name of resistance, in the name of where we belong too, in the name of every storyteller’s ancestor who ever walked Broadway, or was told they Never, buy a ticket and go to church with us. Radical black productions belong on Broadway too.”
For tickets and more information, visit not mo website.
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