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Bruce Bermana senior executive who served as Chairman and CEO of Los Angeles-based Village Roadshow Photoshas retired to join the recently formed film studio Through the Lens Entertainment.
Founded by filmmaker Aditya Chand, the company is headquartered in Singapore with operations in the US and Japan. It aims to combine the opportunities of the East with the strength and experience of the Western studio system, “to deliver a new studio ecosystem outside of Asia, built for the digital age.”
Two film projects are already in the works, and a third with “Slumdog Millionaire” star Frieda Pinto is in development.
Berman will serve as president and co-chairman and will join the board of directors of the company, which was formed in 2021. Another VRP alumnus, Robert Corbin, will join the company as chief financial officer. Corbin was previously Executive Director of Finance and Operations for VRP and before that worked at Lionsgate. Fred Wang, Hong Kong veteran installation guru and head of Salon Films, is also on the board.
Through the Lens will focus on developing and producing a diverse range of film and television projects, focusing on international talent and East-West stories. It will also participate in providing financing, production support and distribution services to filmmakers in emerging regions, and operate as a platform for new talent.
often tell type The company typically works on projects with budgets ranging from $1.5 million to $25 or $30 million, and the slate will include local-language and English-language projects, as well as feature films and limited TV series.
“We started by supporting a mix of East and West independent films and new studio-grade IP,” Chand said. “The momentum in Asia is very strong today, but it is still difficult for emerging filmmakers to break through, succeed and integrate. Let’s take Run Run Shaw as an example to see how he built Hong Kong [as a powerhouse in global cinema between the 1970s and 1980s] as some kind of role model. “
Berman said production will be a mix of in-house developed projects that may be wholly owned or brought to the company by streamers and studios. Their provenance, in turn, will determine whether properties are brought to the market through independent sales channels or in partnership with larger corporations. “We’re open to both routes,” Berman said. “both [Chand] I am a movie buff.So, it’s important for us to [projects] difficult to forget. “
Upcoming projects the company is currently involved with include “Event Report,” directed by Naomi Jaye (“The Pin”), which will shoot in fall 2022 and begin post-production earlier this year. This literary adaptation stars Britt Lauer (“Severance Pay”) and is executive produced by Academy Award winner Charlie Kaufman (“I’m Thinking About Ending It All,” “Deranged”).
Another important component is Lefty Girl, a Taiwanese feature film directed by Shih Ching Shou (“Tangerine”) and produced by Sean Baker (“The Florida Project”). It’s also in the mail.
“SkySong” is a South Asian fairytale co-produced by Pinto and her company Freebird Films. The feature is in the early stages of pre-production, with a comic book in development. Animation will follow.
Through the Lens says its production and financing infrastructure is already active in Singapore, Japan, Thailand, and New Zealand, and is “taking full advantage of the benefits of new digital blockchain technology that is undoubtedly shaping the future.”
Berman previously served as president of worldwide production for Warner Bros. Pictures, and then spent nearly a quarter century at Village Roadshow Pictures, the production and finance company that has long operated as a Warner partner. His credits include executive producing “Joker,” “Ocean’s Eight,” Steven Spielberg’s sci-fi adventure “Ready Player One,” Clint Eastwood’s “Sally,” George Miller’s “Mad Max” and “Sherlock Holmes”. He is an executive producer on the “Matrix” franchise.
“As a creative hub and ecosystem for the global film and television industry, Asia holds enormous untapped potential and opportunities. I am delighted to be working with Aditya to create a high-tech studio for the East, showcasing Asia as a growing global market today The best product on offer. We are building a full-fledged innovation company ready to combine the best creative stories with the most advanced technology,” Berman said in a prepared statement.
Chand was born in Japan, lived in Singapore, educated in New York and worked in film production, production and finance roles. “Our studios are places where creativity and innovation thrive, and where film and television producers can focus on quality and originality,” he said.
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