Caesars Entertainment (“Caesars”) and SL Green Realty Corp (“SL Green”) today announced a new Caesars Rewards® partnership for local businesses in greater New York City as part of their pursuit of a gaming license in Times Square. When Caesars Palace Times Square opens in Manhattan, Caesars Rewards members will be able to use their Reward Credits by converting them to gift cards valid within the Caesars Rewards gift card network, including participating hotels, restaurants, retailers, Comedy clubs, entertainment venues and all of New York.
As part of Caesars and SL Green’s joint bid with Roc Nation to bring the gaming and entertainment destination to Times Square, the companies are committed to supporting local businesses. Caesars and SL Green have begun signing new tenants in Times Square and the greater New York area Alliance for a Better Times Square. Participating merchants’ participation in Caesars Rewards will be effective after SL Green and Caesars obtain a New York State gaming license.
As part of the program, Caesars Rewards members will be able to use Reward Credits to purchase gift cards valid at participating New York businesses — enabling Caesars to inject millions of dollars in new capital into the local economy. Caesars Rewards members can also earn points when they use their Caesars Rewards credit card at participating businesses.
“Caesars Rewards is the largest and most successful gaming loyalty program in the world, and bringing it to a city like New York is a natural fit,” he said. Caesars Entertainment CEO Tom Reeg. “We know from experience that investing in cities and communities benefits everyone involved. By expanding our strong incentives program in New York, we can better ensure that our work in Times Square creates good jobs and brings Small businesses thrive.”
“Our vision is for a gaming and entertainment destination that fits the fabric of New York. Guests at Caesars Palace Times Square may play games at our tables, but they’ll be eating at local restaurants, staying at nearby hotels, watching Broadway gigs and shopping in Times Square and at stores throughout the city,” says SL Green CEO Marc Holliday. “By expanding the Caesars Rewards program in New York City, we can formalize our relationships with local businesses and demonstrate our strong commitment to New York’s economic future.”
“As a small and minority business owner and a member of the New York State Latino Restaurant and Bar Association, we are excited to join this coalition because this partnership will provide economic opportunity by attracting tourists for all five of our boroughs of members provide future clients,” says Jeff Garcia, President, New York State Latino Restaurant Bar and Lounge Association and owner of Mon Amour coffee and wine bar in the Bronx.
With more than 60 million members, Caesars Rewards is the gaming industry’s largest loyalty program. Caesars Rewards is consistently named one of the best customer loyalty programs by the Global Gaming Awards and USA TODAY Readers’ Choice Awards. A fully connected ecosystem of gaming, hospitality, entertainment, nightlife, dining and shopping, 50+ destinations and a full suite of mobility products is connected to the Caesars Rewards network. Members can earn and redeem points online for the experiences they value most.
Caesars Rewards members also enjoy exclusive benefits and membership rates at all Caesars Rewards destinations, invitation-only events and once-in-a-lifetime experiences, thanks to a wide range of sports, entertainment, celebrity chef and travel partnerships.
Caesars, SL Green and Roc Nation are jointly applying for a permit to convert existing office space at 1515 Broadway into Caesars Palace Times Square. The venue will include 250,000 square feet of gaming and a 950-room hotel. Caesars Palace Times Square will be 100% privately funded.
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