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Enterprise Estonia, the largest public investment and trade organization in the Republic of Estonia, has announced the date of 2023 for the planned export of systems to the UAE.
The UAE is one of the main markets for Estonia’s international expansion. The systematic export program to the UAE aims to support the export growth and business plans of Estonian food and beverage companies in the UAE. It is one of Enterprise Estonia’s flagship programs around the world, designed to focus on the food, beverage and ingredients category. This is the program’s third flight, with the previous two successfully operating in 2020 and 2021. NIFOR Ltd has been authorized to design and implement the program for the UAE since 2020. Exports of the system to the UAE are funded by the EU-European Regional Development Fund.
In the context of the programme, 8 selected Estonian food and beverage companies are individually guided by NIFOR to prepare for the UAE market through systematic and comprehensive individual consultations and group workshops covering the main topics of UAE food and beverage market opportunities Export readiness; in-depth market entry strategies; regulatory compliance programs; marketing and media environment in the UAE. The program also covers UAE business culture and etiquette, as well as introductory information on key potential distribution partners in the UAE to connect and discuss meaningful collaborations that will enable Estonian companies to bring their products to the UAE market. Each firm is treated as a unique case, with practical step-by-step guidance to think and plan their best before entering.
In the final phase of the systematic export program in 2022, selected 8 Estonian companies will visit the UAE individually to meet potential UAE partners and visit relevant UAE retail stores to gain first-hand experience and market insights. Visits are scheduled from January 16, 2023 to February 10, 2023.
Enterprise Estonia invites all prominent UAE F&B importers and distributors interested in exploring what Estonia has to offer to the UAE to contact taste.estonia@nifor.co
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About Taste of Estonia
Taste Estonia, Enterprise Estonia’s food and beverage industry platform brand, supports Estonian manufacturers in exporting their products to global markets through relevant export-related programmes, participation in industry events around the world and targeted marketing activities. The quality of Estonian food depends on the clean resources available in the country, ranked by the United Nations Food and Agriculture Organization as the second cleanest resource in the world.
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