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CBI’s first UAE bank launches Metaverse location

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The International Business Bank (CBI, a Dubai-based corporate and retail bank) announced the official launch of its Metaverse branch.

CBI is the first UAE bank to enter Metaverse and one of the few early adapting banks in the Middle East and the world.

The CBI’s virtual location is now open to visitors and can be found at cbi.dcl.eth in Decentraland or (63, -127) using the Decentraland map coordinates. The CBI’s virtual location can also be accessed through the portal.

Gitex’s CBI

CBI will debut its virtual location while participating in XVERSE, a Gitex Global space dedicated to those adopting Metaverse technology, as an activation partner. The event will take place at the Dubai World Trade Centre from October 10th to 14th.

CBI has developed a future-oriented agenda that will take place at their Activation Partner booth during the event, with all plans focused on further exploring the Metaverse and its potential. As part of the agenda, CBI will be partnering with UAE-based burger brand Pickl to demonstrate real-time Metaverse use cases. CBI and Pickl will show how the Metaverse can push the digital economy further with a stunt never done in the Middle East.

Commenting on CBI’s Metaverse initiative, Ali Sultan Rakkad Al Amri, Chief Executive Officer of CBI, said: “This is a testament to our strong support and belief in the country’s vision to become a global innovation leader. Our aim is to enhance Integration, we will continue to implement new digital initiatives and advanced technologies to better serve our customers.”

key milestones

The launch of CBI’s virtual location marks a major milestone in its Metaverse journey. Showcasing CBI’s Metaverse location at technology-focused events such as Gitex is in line with CBI’s commitment to supporting the UAE’s digital and innovation ambitions. Their Activation Partner booth in Gitex’s XVERSE space will see CBI contribute to the immersive Web3 journey and give visitors the opportunity to explore CBI’s new chapter in the Metaverse. — arab trade news agency

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