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Floward is the preferred online flower and gift destination in the Middle East and North Africa and the United Kingdom, marking a historic moment for the 50th anniversary of the United Arab Emiratesday National Day has its own historic achievement. The brand spelled “UAE 50” at the Address Montgomerie Hotel on Wednesday the 25th, breaking the two Guinness World Records™ titles for the largest number of flowers and the largest number of flowers.day November.
A team of 25 Floward designers lasted more than 6 hours to complete the arduous task of assembling the world’s largest flower number and the largest flower character. A total of 16,491 roses were used in the two attempts. The whole process was carried out under the close attention of the official review team of Guinness World Records™, who carefully reviewed all aspects of the record attempt from beginning to end. The completed record-breaking work is 3.6 meters high and is a real work of art, a proper tribute to the UAE’s fiftieth anniversary.
Chief Executive Officer of Forward, Mr. Abdulaziz B. Al Loughani said: “Breaking one, but two Guinness World Records™ titles in one day, truly proves the hard work, dedication and collective creativity of every member of the Floward team. As the UAE celebrates its 50th anniversary, we are happy to express our respect in this unique and memorable way. We will end in Dubai in a record-breaking 2021. This is the perfect way to open a new chapter of exponential growth for the entire MENA region, as we set our sights on something bigger in 2022.“
“It is great to witness that the Floward team is full of enthusiasm and creativity to achieve these records. We are very happy to see them avoid wasting flowers by upgrading and recycling the roses used to make the “UAE 50” letters and numbers. We are happy to announce that they are officially ordering. Amazing™,” commented Shaddy Gaad, Senior Marketing Manager, Guinness World Records™.
In accordance with Floward’s sustainable development strategy and its commitment to reducing flower waste, it has partnered with Tadweer Waste Treatment Company to reuse more than 16,000 red roses to create record-breaking flower numbers and words. As part of the Floward Green Initiative, roses will be 100% composted and converted into fertilizer in their facility.
Founded in 2017, Floward is a mature e-commerce solution that provides high-quality fresh cut flowers from the best growers and farmers around the world, and is arranged locally by a team of florists and designers. Floward also offers cakes, chocolates and perfumes orchestrated by the region’s most exciting designers, bundled with their flower arrangements, and manages same-day delivery for the last mile to ensure the best customer experience.
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