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- The association is the product of a collaboration between industries and the first of its kind to drive a significant shift in the packaging value chain.
Dubai, UAE: The Circular Packaging Association (CPA), a public-private partnership across the packaging value chain, has announced its official launch in the UAE.
The launch, scheduled to take place ahead of Global Recycling Day on March 18, was moderated by His Excellency Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment, and representatives of Circular Packaging Association’s 14 founding organizations at the Dubai Chamber. Representatives from the COP28 Executive Committee, Dubai Chamber of Commerce, Dubai Department of Economy and Tourism, GPCA, Abu Dhabi Environment Agency and Emirates Foundation for Nature were also present.
His Excellency Mariam Almheiri said: “The UAE is committed to implementing a circular economy to ensure the sustainable management and efficient use of natural resources. Packaging is an important resource that helps protect food, extend product shelf life and reduce environmental impact by reducing waste. The Circular Packaging Association is An important step towards realizing the UAE’s ambition to promote sustainable practices across key sectors, especially as it is launched during the Year of Sustainability. With the UAE hosting COP28 later this year, we will strive to showcase our global presence A vision to advance environmental efforts and climate action, where issues such as reducing plastic waste and optimizing its use will be an important part of the discussion.”
“The UAE considers promoting a circular economy a top priority, and this is evident when we roll out our Circular Economy Policy 2021-2030,” added HE Almheiri. “To achieve the policy’s ambitious goals, the UAE is committed to ensuring full collaboration with all stakeholders, especially the private sector, which we consider to be our main partner in achieving our strategic goals. Circular economy reduces carbon emissions in the UAE It plays an important role in plans to reduce pollution and reduce pollution, accelerating our progress towards climate neutrality in the UAE by 2050.”
His Excellency emphasized that the Circular Packaging Association can make a significant contribution to raising awareness of sustainable packaging among UAE consumers, providing insights and recommendations for legislation and policy on sustainable packaging at federal and local levels.
Meanwhile, His Excellency Faisal Juma Khalfan Belhoul, Deputy Chairman of the Dubai Chamber, said: “In line with our role of supporting and protecting the interests of the Dubai business community and bridging the gap between the private sector and the government, we at the Dubai Chamber continue to form industry-specific business groups, To enhance competitiveness and drive economic growth in Dubai. The Circular Packaging Association is a key business body promoting the circular economy and sustainable development agenda in Dubai. Its focus is on raising awareness of sustainable packaging and cleaner production methods while supporting sustainable Environmental policy and regulations. This is timely and relevant as we prepare for COP28 in Dubai this year.”
For her part, Priya Sarma, Chairman of Circular Packaging Association and Head of Sustainability and Corporate Affairs at Unilever Middle East, said: “Members of Circular Packaging Association are committed to diverting packaging waste from landfill and contributing to a waste-free environment in the UAE. Contributing to realize the ambition using a data-driven multi-stakeholder approach.Today’s official launch builds on our ongoing efforts and reflects a collaborative approach aimed at producing innovative solutions to remove packaging from the environment waste while restoring its value as a resource.”
The Circular Packaging Association aims to integrate the principles of a circular and green economy into the UAE’s packaging value chain, transforming the current linear system based on the concept of buying, using and disposing of products to one that considers post-consumer packaging waste as a valuable resource that can be reused . Through a data-driven and multi-stakeholder approach, the association hopes to raise consumer awareness and make recommendations on legislation and policy related to circular packaging.
The Circular Packaging Association is the result of work initiated in 2019 by founding members of the CIRCLE alliance, which aims to enable recycling innovation for a circular economy. Formally launched under the auspices of the UAE Ministry of Climate Change and Environment, CIRLCE signed a memorandum of understanding to build a circular economy for packaging in the GCC. In 2019, members of CIRCLE funded a study to investigate barriers and enablers of a circular economy for post-consumer packaging in the UAE.
In 2022, CIRCLE was invited to join the Policy Committee of the UAE Circular Economy Council. A study provides a comprehensive set of policy recommendations to accelerate the establishment of a circular economy in the UAE, 12 of which were approved as policy recommendations by the Circular Economy Council.
The founding members of the Circular Packaging Association come from leading companies in different industries such as BASF; Borouge; Dow; McDonald’s Emirates; and Unilever. Participating not-for-profit associations and NGOs include the Gulf Petrochemicals and Chemicals Association (GPCA) and Emirates Nature-WWF.
For more information, please visit https://www.linkedin.com/company/circular-packaging
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