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Hong Kong Film Festival Kicking off the 2023 edition on Monday in hopes of uncovering the next big thing in Asian content, Korean entertainment giant CJ ENM thinks it’s making money after school responsibilitiesa new series that pits high school students against invading monsters from outer space.
“This is the biggest show of 2023,” predicted Sebastian Kim, director of content sales and acquisitions at South Korean entertainment giant CJ ENM.
clip from after school responsibilities It is the highlight of the CJ showreel that Kim brought to Hong Kong. It reveals a schoolyard sci-fi show that looks crafted for a teenage audience with big-screen production standards. According to Kim, it and other CJ productions are now directly benefiting from the recent Korean content success stories.
“parasite and Squid Game were produced for the domestic market, but they are supported by global OTT platforms and are gradually reaching out to the global market,” he said. “The additional funds from the global audience gave us a bigger budget. We want to make sure our company brings the most value to both the content creators and the platform, and we want to scale so we can make shows that we weren’t able to make before. “
It’s been three years since Filmart made its debut, so those who’ve been here come to Monday’s opening day hoping to catch up again on the mood in the region and content trends across Asia. Kim was scheduled to speak at the trio’s opening session, which focused on “The Asian Wave to 2023 and Beyond.”
Korean content continues to pave the way forward for the region, with representatives from both companies and countries joining Kim on stage at the Hong Kong Convention and Exhibition Center hoping to follow suit.
Sanmesh Thakur, executive vice president and head of Asia Pacific at Zee Entertainment Enterprises in India, says his company will hedge its global ambitions in theater because “we all cry for the same thing.” Today, in finding audience success or When it comes to failure, the deciding factor is more how the story is told than what the story is. He suggested that “unconventional” is the way forward.
“The people consuming this content today, mainly millennials, want something fast,” he said. “It’s purely the social media generation, that’s why they’re looking for it. So as long as creators continue to deliver the same type of content to their consumers, I think it’s going to continue to work. There’s a finite number of stories, so tell The way the story goes could be different.”
Ziraviss Vindhanapisuth, vice president of international business at BEC World Public Company in Thailand, said his company has found success in various markets with romantic comedies and traditional Thai horror films.. What has been surprising, he said, is the global success of a string of BL dramas that were initially popular in markets such as Japan, Taiwan and South Korea but have grown in popularity in the United States. The collections were originally aimed at the domestic and Southeast Asian markets — but that is changing, he said.
“We thought it was a niche audience, but now it’s a broad audience,” Ziraviss said.
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