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The debut of Integrate Middle East 2023 aims to provide a platform for professional audiovisual (Pro AV) and media industry thought leaders to contribute to the development of the entertainment industry and multiple vertical markets in the UAE.
Co-located with CABSAT, the media technology industry’s long-running trade event, the show will highlight the latest Pro AV technology through demonstrations, educational sessions and discussions, and inspire the professional community to adopt new trends in the industry.
Integrate Middle East 2023 is scheduled for May 16-18, 2023 at the Dubai World Trade Centre. The event will bring together industry thought leaders, including Adrian Cotterill, Editor-in-Chief, DailyDOOH; Ravi Rao, Founding Partner and CEO, TurboStart; Keith Nielsen, Founder, Voodooh; Bartosz Jankowski, CEO, Behind the Stage; Jon Sidwick, President, Collabtech; ; Ralph Bejjani, Head of Production Calyx; Elie Honain, CEO of Questam, and other experts who will share their insights on emerging trends and key issues prevalent in the industry.
market growth
According to a recent market report, the Pro AV market is expected to grow at a CAGR of 7.9% between 2022 and 2027, and the market size in the region (including the Middle East and Africa region) is expected to grow by USD 113.26 billion. Furthermore, a report by Data Bridge Industry Research shows that the virtual reality market in the Middle East and Africa will be worth $33.29 billion by 2029, at a CAGR of 43.7%.
Data Bridge Market Research’s analysis of the smart home industry in the Middle East and Africa shows that it will be valued at USD 6.4 billion in 2021 and is expected to reach USD 31.64 billion by 2029, at a CAGR of 16.80% during the period. With that in mind, the summit’s agenda will highlight key themes including business-critical digital signage, XR for physical stores, content-driven 3D advertising, remote delivery of events, new revenue streams unlocked by AV technology, and more.
Bartosz Jankowski, CEO of Behind the Stage, said: “In my opinion, concept is king and technology is the vehicle to realize bold and innovative ideas. We are very optimistic that the inaugural Integrate Middle East 2023 summit will bring the AV and media technology community A range of new opportunities for long-term growth and development. Having been involved in the development of virtual productions in the United Arab Emirates, I look forward to sharing insightful information on the industry’s growth potential in the region.”
major opportunity
Riju George, Director of Exhibitions Group at organizer DWTC, said: “As the event is organized in conjunction with CABSAT, we believe it will further provide significant opportunities for pro-AV technology leaders and buyers of integrated solutions to explore the market’s growth potential and Facilitating the professional use of technology to enhance spaces and experiences across all verticals.”
Event attendees can explore products and solutions for digital signage, command and control rooms, live events and smart buildings from global providers of professional AV technology. Integrate Middle East 2023 is expected to drive the region’s Pro AV technology scene with the help of innovative solutions from global leaders and provide insights on best practices and market trends. — trade arab news agency
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