CTE’s New UAE Distributor

CTE has appointed Hydroequip as distribution partner for its truck mounted platform in the United Arab Emirates.

The move is part of the manufacturer’s plan to expand and further develop its sales and aftermarket network in the Middle East.

Based in Dubai’s Jebel Ali Industrial Park, Hydroequip was established in late 2018 by Mohamed Sirajuddin and Narasimhan Venkateswaran, both formerly of Hiab crane dealer Thor Middle East, and Sirajuddin also with its predecessor Hiab Middle East for over seven years. Last year Hydroequip was appointed Amco Veba loader crane dealer in the UAE, and it also installs and distributes hook loaders, skip loaders, tail lifts and waste compactors, all truck mounted.

Marco Govoni, CTE Sales and Marketing Director, said: “We are delighted to welcome Hydroequip to our international sales network, after several months of working together we have worked very seriously and achieved profitability. The natural result is our brands Zed and B -Lift has signed a formal agreement for sales and after-sales activities in the UAE.”

Sirajuddin added: “We are delighted to be partnering with CTE and eager to offer their goods and services to our consumers in the UAE. We are confident that this agreement will enable us to offer the best solutions to our customers in the UAE. ”