Dar Al Takaful (DAT), one of the UAE’s leading takaful providers, has announced a trade name change for its business and personal business lines.
Effective today, the change of trade name will see Noor Takaful General PJSC (automotive and non-automotive) and Noor Takaful Family PJSC (life and medical) becoming Watania Takaful General and Watania Takaful Family respectively.
The change came after the company’s board of directors received approval from regulators CBUAE and Dar Al Takaful, the sole shareholders of its two subsidiaries, Noor Takaful General PJSC (automotive and non-automotive) and Noor Takaful Family PJSC (life and medical) today. board meeting.
This is part of a broad strategic brand architecture review following the completion of the merger between DAT and the National Takaful Company (Watania) on 1 July 2022 to bring all business lines under the Watania Takaful name.
All lines of business will share a common logo style, incorporating Watania’s stylized typography and Noor’s infinity symbol, reflecting the best features of the two combined companies.
There will be no impact on existing policies or business agreements. The company is conducting targeted engagement campaigns to ensure that all stakeholders including policyholders and distribution networks as well as business partners and suppliers are properly informed.
Dr Ali Saeed Bin Harmal Aldhaheri, Chairman of DAT said, “The changes approved by the CBUAE and the Board today are another positive step in our strategic direction to reposition the company’s operations to benefit from the growth opportunities in the potential markets we have identified .
“It reflects the company’s accelerated evolution into an innovative, customer-centric and data-led organization, while remaining true to our commitment to protect and empower customers so they can face uncertainty with confidence.
“By delivering our services with empathy, integrity and simplicity, responsiveness, and providing a more efficient, cost-effective and higher quality service, we believe we will serve the interests not only of our members but of all Stakeholders create value, which will support our expected recovery and return to profitability.”
Gautam Datta, Chief Executive Officer of DAT, commented: “Today, the trade name changes for two of our business and personal product lines represent a new step in our commitment to help our customers by becoming more solutions-driven. This is supported by the progress we have made since the merger, creating a data analytics-driven company with robust and scalable insurtech capabilities that engages with differentiated value and a human touch from day one Engaging with customers, providing them with innovation and cost-effective products that are easy to understand can be easily managed through our digital platform and enable them to resolve claims faster.”
The new name will accompany a new brand look and feel for both business lines, underpinning the combined group’s values of inspiration and empowerment, and reflecting the simple and recognizable way we identify our various retail and personal brands as we continue to explore, he added. Strategic opportunities to increase product mix and returns. — trade arab news agency