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DCT Abu Dhabi signs strategic partnership with Hotelbeds

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Abu Dhabi, UAE: The Abu Dhabi Department of Culture and Tourism (DCT Abu Dhabi) has announced a partnership with Hotelbeds, a global leader in TravelTech, to encourage travel agencies to promote Abu Dhabi as a leading tourist destination in key and emerging markets .

The strategic partnership will further increase awareness of Abu Dhabi across Hotelbeds’ network of tour operators and partners. The partnership also provides opportunities for the two entities to collaborate on roadshows and conferences with travel partners, as well as collaborate on initiatives to promote Abu Dhabi’s attractions and events.

Additionally, the partnership will leverage Hotelbeds’ existing projects such as “Green Hotel Scheme”. Hotelbeds’ Green Hotel Programme, which aims to identify and promote officially certified sustainable accommodation hotels, is part of a commitment to provide destinations with solutions to participate in the sustainable development of tourism.

The 12-month partnership, announced at the World Travel Market (WTM) 2022 in London, will help to further raise awareness among consumers and trading partners of Abu Dhabi as a destination in It is unique in the variety of thoughtful and rich experiences it offers.

HE Saleh Mohamed Saleh Al Geziry, Director of Abu Dhabi DCT Tourism, said: “We are delighted to announce our expanded partnership with Hotelbeds, which will further enhance Abu Dhabi Hotelbeds is an important global partner for DCT Abu Dhabi and we look forward to working closely with them over the next year to showcase Abu Dhabi and welcome visitors to find their own pace and explore all it has to offer.”

Joseph Sheller, Head of Global Destination Marketing at Hotelbeds, said: “Our partnership with Abu Dhabi has opened many doors for us in the UAE market and we are delighted to further strengthen our relationship with DCT Abu Dhabi on a key initiative to provide the An attractive proposition to consumers and trading partners, and to work together to contribute to a more sustainable tourism industry.”

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About the Ministry of Culture and Tourism – Abu Dhabi:

The Department of Culture and Tourism of Abu Dhabi (DCT Abu Dhabi) promotes the sustainable development of Abu Dhabi’s culture and tourism industry, drives economic progress and helps achieve Abu Dhabi’s broader global ambitions. By partnering with organizations that define the emirate as a leading international destination, DCT Abu Dhabi works to unite the ecosystem around a shared vision of the emirate’s potential, coordinate efforts and investments, deliver innovative solutions, and use the best tools to support the cultural and tourism industries policies and systems.

The vision of DCT Abu Dhabi is defined by the people, heritage and landscape of the emirate. We are committed to enhancing Abu Dhabi’s status as a place of authenticity, innovation and unparalleled experiences, represented by its tradition of hospitality, pioneering initiatives and creative thinking.

For more information on DCT Abu Dhabi and destinations visit tcaabudhabi.ae and visitabudhabi.ae

For the Abu Dhabi calendar, visit inabudhabi.ae

About hotel beds:

Hotelbeds is a global leader in TravelTech, connecting and empowering businesses by bridging the ever-changing and expanding travel ecosystem. Our cloud-based technology platform provides fast, simple access to a global network of travel products, from accommodation to packages and payments, while rich data and intelligence help generate demand. By operating exclusively in the B2B space, we are uniquely positioned to drive growth for our partners without competing for end customers. Our team of more than 3,000 on-the-ground experts provides local expertise and support to further facilitate transactions, even in the most difficult-to-reach spaces. Our unique blend of technology, data and passionate employees provides a catalyst for B2B travel players aiming to unlock their full potential.

For more information, please contact:
Mohammed Al Daqqaq, Asda’a BCW
e-mail: Mohammed.daqqaq@bcw-global.com

Afaf El Sharkawy, Asda BCW
e-mail: Afaf.elsharkawy@bcw-global.com

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