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Abu Dhabi, United Arab Emirates: Over 300,000 people benefit from Abu Dhabi’s proprietary technology platform designed to make life and investing in the capital easier.
Launched in March this year, Destination Abu Dhabi is a one-stop information platform that provides potential investors, business owners, entrepreneurs and future residents with a roadmap to gain knowledge in the capital and enter key industries. By commissioning thought leaders, industry experts, innovators and social media icons, the online platform provides engaging information on the stock market, digital and artificial intelligence, real estate, manufacturing, healthcare, education, travel and hospitality industries.
“Abu Dhabi has a lot to offer in real estate, manufacturing, commerce, digital and investment, coupled with a strong and attractive liveability aspect,” said Namrata Raina, Head of Destinations Abu Dhabi. “Abu Dhabi has been voted the safest city in the world for the sixth consecutive year, is one of the most advanced cities in the world and has demonstrated its resilience by recovering quickly from the Covid-19 pandemic. By Destination Abu Dhabi , we aim to demonstrate this by giving audiences a comprehensive understanding of the city’s ecosystem, thereby promoting it as a capital of business, investment, innovation and livability.”
In less than a year, the platform has been able to reach an audience through its 7 social media platforms including Instagram, Snapchat, LinkedIn, TikTok, Twitter, YouTube and Facebook. The audience is mainly from Saudi Arabia, Kuwait, Oman, Bahrain, Qatar, Iraq and Egypt, accounting for about 70% of the platform’s followers.
“Since its launch, we have received many enquiries about visiting the emirate’s various programmes, programmes and initiatives in the business and investment sectors,” Raina added. “Destination Abu Dhabi is connected to a large number of partners who can help facilitate people into their areas of interest. This encourages more people to actively benefit from and use the platform and enjoy the convenience it has to offer.”
The platform has also received significant interest from the MENA market and plans to expand its reach globally.
how does this work
To make the information clearer and easier to convey, the portal offers a series of videos covering various topics. These include Abu Dhabi’s vibrant market, the basics of doing business and investing in the city, and the lifestyle you can experience.
“A segment titled ‘Business Talk’ features former MBC morning presenter Lojain Omran as she explores the emirate’s property market and ventures through interviews with property experts who list important factors for investing in the sector,” Raina explained.
Another section titled ‘Experience Abu Dhabi’ highlights adventures and entertainment that are unique to the emirate to get a comprehensive look at what residents and tourists can engage in when looking for new experiences,” she added.
Other sections include Market Insights, which invites an industry expert to discuss the Abu Dhabi landscape and how businesses, startups and investors can benefit from the support Abu Dhabi has to offer. For example, the show features STRATA, a composite aerospace structure manufacturing plant in Al Ain, to shed light on how the company is making Abu Dhabi a hub for the aerospace industry.
In addition, the benefits of the digital platform are not limited to informational videos showing “all activities in Abu Dhabi”, but also provide comprehensive details on different economic markets and how to access them, such as how to apply for trade licenses in Abu Dhabi, mainland and free zones .
“For example, virtual licenses are now part of the Abu Dhabi ecosystem, allowing non-resident foreign investors to obtain economic licenses to do business in Abu Dhabi from anywhere outside the UAE without any prior residency formalities, ‘ said Reina.
In the first half of 2022, Abu Dhabi’s industrial sector saw strong growth, with the number of new licenses reaching 136, while the real estate market continued to grow, recording 7,474 real estate transactions worth over AED 22.51 billion.
“The platform can also help investors understand how to open a trading account on the stock market,” explains Raina. “The aim is to educate, inform and raise awareness among entrepreneurs, businessmen, talent and investors about everything happening in Abu Dhabi.”
Earlier this year, the market capitalisation of the Abu Dhabi Stock Exchange (ADX) crossed the AED2 trillion mark for the first time in its history, marking a landmark milestone making the region the youngest exchange in the region, becoming the The second largest exchange in the Middle East for two decades.
Destination Abu Dhabi can also extend its benefits to residents of nearby countries who may not be fully aware of the many business and investment opportunities that Abu Dhabi has to offer.
“In short, Abu Dhabi is a destination that offers people from all over the world limitless opportunities, and the goal of Abu Dhabi Destinations is to learn more about Abu Dhabi and all it has to offer.”
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About the destination Abu Dhabi:
Destination Abu Dhabi is a digital platform launched in 2022 on social media channels to promote Abu Dhabi’s business and investment ecosystem. The platform highlights Abu Dhabi’s key strengths and opportunities in real estate, manufacturing, entrepreneurship, digitalisation, investment, tourism and innovation, and serves as a gateway to the working and living environment of the emirate, providing access to the business and investment ecosystem of the capital .
to know more information:
namra tarena
Destination Abu Dhabi
info@destinationabudhabi.ae
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