Smart Home Market In a recent study, Samsung projects an impressive annual growth rate of 11.13% in the UAE’s smart home market, expecting it to reach a market volume of $113.8 million by 2028.
Surge in Smart Home Demand
Samsung currently boasts 2.3 million registered SmartThings users in the UAE, signaling a significant increase in the demand for smart home technology. This surge is fueled by the nation’s strong emphasis on innovation and luxury living.
Integrated Smart Products: Smart Home Market
Shafi Alam, Head of Direct-to-Consumer Business & Corporate Marketing at Samsung Gulf Electronics, highlights that the company’s entire lineup of home appliances is transitioning to smart products. Smartphones, as well as TVs, come embedded with the Smart Things Energy and the Smart Things app, contributing to the anticipated double-digit growth.
Sustainable, Connected Future
As the world converges in Dubai for the COP28 climate conference, Samsung showcases its innovations contributing to a sustainable, connected future. The company demonstrates how its SmartThings Energy platform can revolutionize energy conservation, potentially reducing costs and enhancing the quality of life in UAE homes.
Empowering Consumers with SmartThings Energy
SmartThings Energy, a new tool within the SmartThings app, empowers consumers to monitor, set targets, and receive notifications for their Samsung appliances and HVAC systems. Shafi Alam highlights the potential for significant electricity bill savings, ranging from 20-30%, with the possibility of reaching up to 70%.
High Demand from Gen Z and Millennials
Smart technology is experiencing heightened demand from Gen Z and millennial consumers, known for their active engagement with technology. Samsung envisions seamless connectivity through smartphones, addressing entertainment and device control needs. With 52% of the Middle East consisting of millennials, this demographic is expected to be a driving force behind the market’s growth, placing emphasis on connectivity and sustainability.
Innovations for a Connected Home: Smart Home Market
DooHee Lee, President of Samsung Gulf Electronics, expresses the company’s belief in connected home technology transforming lives. The recently launched Family Hub refrigerator aims to create a shared, connected experience in the kitchen, offering features like online shopping, food recipes, home security, and more through collaborations with partners.