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Dubai Culture and Arts Authority (Dubai Culture) and Haye have signed a strategic partnership to support the emirate’s creative community and enhance Dubai’s cultural landscape.
The ‘Hayi’ app is a free local social network for the Dubai community that encourages residents to communicate, recognize and befriend each other, create groups based on their location, share common interests and preferences, and initiate and participate in social initiatives and social media within their communities Activity.
Through this partnership, Dubai Culture aims to create an interconnected creative community that provides creatives within the community with an interactive way to build a digital presence and provide them with a platform to enhance access and influence, and help their businesses grow and thrive .
Arkuz Community
The cooperation and partnership agreement between Dubai Culture and Hayi aims to connect creative talents from different communities in Dubai, providing them with the opportunity to showcase their work and provide creative services. It will be implemented in three phases: The first phase will create a digital ‘Al Quoz Neighbourhood’ on the app, giving people the opportunity to showcase their work, promote their products and share their performances in Al Quoz and other communities in the city . During this phase, the app will also provide Dubai Culture the opportunity to spread all the notifications and updates it wishes to share with community members.
modernization
Hala Badri, Director-General of Dubai Culture, said: “We strive to make Dubai a global creative economy capital by creating a stimulating atmosphere for the emirate’s talent, taking into account our mission to foster an inclusive culture and The creative environment attracts opportunities for constructive collaboration and we are always open to new ideas and visions that accompany the modern age and its development in all fields of knowledge and creativity.”
Badri added: “Social media platforms have emerged as new and effective means of engagement, community outreach and business support. We have always been keen to partner with experts in the field and invest in the latest tools that help us achieve our cultural mission. We The partnership with the innovative Hayi app is within this framework, which reflects our belief in the importance of public-private partnerships to support creative communities and promote Dubai’s cultural landscape. Our collaboration also falls within the framework of actively promoting Dubai as the world’s within the framework of the smartest and happiest cities.”
other stages
The Hayi app is currently available in English, but will be available in Arabic in the future. The second phase of the partnership includes rolling out more communities until the entire city is covered, allowing every local company to enter selected communities for free. The third phase will introduce a group feature to connect talent within the community and across Dubai. An events calendar will also be launched, which will give talent and entrepreneurs a more interactive way to schedule their events and keep up with everything new at the sectoral level.
Haye co-founder Chris Darnell said: “The most important lesson we have learned from the pandemic is the basic need to communicate; nothing is more important than being familiar and communicating within a community where one lives. Yes. Wellness starts where we live, learn, work and play, and among those with whom we share society and culture. Through our partnership with Dubai Culture, we aim to create stronger and more connected communities, Make residents and talent countable and help local companies connect with the communities of their choice across the city.” – arab trade news agency
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