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In order to enhance the artistic and cultural atmosphere of Expo 2020 Dubai, the official cultural supporter of global events, Dubai Culture and Arts Bureau (Dubai Culture), recently announced a collaboration with the official food delivery partner of Expo 2020, talabat, to launch the #CreativeCravings initiative, inviting UAE artists in The “Talabat Kitchen” at the 2020 Dubai Expo expresses their artistic interpretation of culinary art.
As part of the plan, these entities will commission six artists from the Dubai Cultural Talent Pool to form a lineup during the large event to explore their creativity and add their unique artistic style to the rider helmets of talabats. Choosing a helmet is a symbol of appreciation for the key role played by the talabat riders in the communities in which they operate.
Shaima Rashed Al Suwaidi, Director of Cultural Marketing and Corporate Communications in Dubai, Affirm that this initiative stems from the need to promote community and human communication between individuals, and recognize the positive contribution of delivery personnel to community service. In addition, it seeks to add a new sense of beauty to the emirate’s booming artistic and cultural scene, and supports its creators by providing innovative platforms to showcase their creativity and contribute to their prosperity, thereby strengthening the emirate as a global culture The status of the center, an incubator of creativity and a thriving talent center.
Al Suwaidi added: “Our collaboration with talabat reflects our shared vision of achieving community connectivity by celebrating the important role played by delivery men. We also aim to highlight Dubai’s cooking scenes through art and culture, so as to produce products that express beauty and humanity. Art paintings of language.”
Comment on the #CreativeCravings initiative, Sonia Lekhal, Chief Marketing Officer, Talabat, Said: “We are proud to be able to expand our long-term partnership with Dubai Culture through this collaboration, aiming to enhance the artistic atmosphere of our innovative two-story Tabala kitchen. We chose the rider helmet as the canvas for this creative initiative. To express our appreciation for the hard work and dedication of the riders-they are our backbone.”
He added: “At talabat, we firmly believe in the importance of empowering local entrepreneurs and talents and giving back to the communities in which we operate. In addition to our’talabat Kitchen’, there are more than 30 most popular local restaurants in the UAE. Visitors from all over the world provide services, and we also hope to showcase the country’s talents on the world stage of Expo 2020 Dubai and showcase the beauty of culinary arts with Dubai’s culture.”
The project will begin on Friday, October 29, with Evgenia Silvina, a Russian artist of UAE origin, painting the first helmet. More of Evgenia’s artwork can be seen on the second floor of the “talabat kitchen”, where she had previously painted murals of the Dubai skyline and designed talabat riders’ motorcycles.
As part of this collaboration, talabat will host one artist every month at Expo 2020 Dubai. Visitors who wish to watch an artist’s performance can follow Dubai Culture’s Instagram page @DubaiCulture to learn more about participating artists and activation dates. During the Expo 2020, painted helmets will be displayed in the “Tarabat Kitchen”.
In addition to art, visitors can also see the talabat autonomous robots and electric scooters throughout the venue, as well as the fully automated robotic candy maker and barista in the “talabat kitchen” near Jubilee Park in the sustainable development zone.
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