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Wednesday, March 22, 2023

Dubai launches 10-year strategy to develop sports industry

Dubai launches 10-year strategy to develop sports industry

The Dubai Sports Council has approved a 10-year strategy to develop the emirate’s sports sector, as part of which it plans to organize 3,000 local, regional and international events and hold 1,000 international training camps.

The strategy, approved by Sheikh Mansour bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council (DSC), supports the objectives of the Dubai Economic Agenda (D33), which aims to make the sports sector Double the contribution to the UAE’s GDP.

He emphasized the importance of implementing sustainable development initiatives in the sports sector in line with the vision of the UAE leadership and the directives of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, who declared 2023 to be the Year of Sustainable Development”.

“His Highness Sheikh Mohamed bin Zayed Al Nahyan’s declaration of 2023 as the ‘Year of Sustainable Development’ reflects the UAE leadership’s commitment to implementing sustainability-focused initiatives to To ensure a better tomorrow for future generations,” Sheikh Mansour said while chairing the meeting. DSC meeting.

“As directed by the UAE President, we remain committed to promoting the sustainable development of the sports sector.”

The meeting was held at Council Headquarters and was attended by Mattar Mohammed Al Tayer, Deputy Chairman of DSC; Lieutenant General Abdulla Khalifa Al Marri, Commander-in-Chief of Dubai Police and Member of DSC Board of Directors; Board members: Hala Badri, Sami Al Qamzi, Moaza Al Marri, Secretary General of DSC Saeed Hareb and Nasser Aman Al Rahma, Assistant Secretary-General of the DSC.

Sheikh Mansour said that several initiatives will be launched by 2023 to improve the performance of the sector and its contribution to the city’s GDP. The moves will also strengthen Dubai’s status as a key destination for global sporting events, championships and training camps. His Highness added that 2023 will build on the success of 2022, which will host a number of global events, including the Dubai Super Cup and the World Tennis League.

He also issued instructions to increase the number of sporting events held in Dubai to 500 a year. This number will gradually increase to 1,000 sessions per year under the direction of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of Dubai. Ruler of the UAE and Dubai.

“The new 2023-2033 strategy announced by the Council will seek to strengthen the role of the sports sector in achieving the vision of HH Sheikh Mohammed bin Rashid Al Maktoum and the goals of the Dubai Economic Agenda (D33). image of a sports destination and attracting talent hub,” Sheikh Mansoor said.

The strategy includes a series of initiatives and programs designed to keep pace with the global development of the industry.

“The main objectives of the strategy include increasing the contribution of the sports sector to Dubai’s GDP from 2% to 4% per annum, organizing 3,000 local, regional and international events, and hosting 1,000 international training camps. The proportion of sports events organized jointly by departments has increased to 90 percent,” he added.

Sheikh Mansoor also issued a directive to develop incentives to promote sports in collaboration with the Knowledge and Human Development Authority (KHDA) and the Dubai Health Authority (DHA). He also issued instructions to create an award to recognize schools that have taken steps to enhance the health and wellbeing of students through sport.

The meeting also discussed policies aimed at attracting athletes to Dubai clubs and reviewed the calendar of events and championships that will be held in Dubai through 2023.

The new strategy consists of five pillars:

• Shaping the new future of sports by developing solutions focused on esports, the metaverse and artificial intelligence.
• Improve Dubai’s sustainability as a global sports destination and sport’s contribution to local GDP.
• Make sports accessible to all members of the community.
• Provide an enabling environment that attracts athletes.
• Establish an integrated and interconnected digital institutional system to ensure comprehensive governance in the field of sports. – trade arab news agency

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