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Saturday, June 3, 2023

Dubai steps up support services for creatives

Dubai has created a complete architecture of support services, incentives, and business and legislative enablers to simplify the creative journey at all stages of the creative value chain.

Under the framework of the Dubai Creative Economy Strategy, Dubai has created a comprehensive supporting services, incentives, business and legislation-driven architecture to simplify the creative journey at all stages of the creative value chain – from ideation to production, to marketing and distribution .

The launch pad for Dubai’s creative economy strategy is the Al Quoz Creative District, an integrated creative community developed by the Dubai Arts and Culture Authority (Dubai Culture) in partnership with various government entities across the emirate to transform creative clusters, according to the Emirates News Agency, WAM, Over the past few years, the Al Quoz region has been organically developing into a comprehensive industrial ecosystem.

These initiatives are driving the goals of Dubai’s Creative Economy Strategy to more than double the number of creative companies in Dubai from 8,300 in 2020 to 15,000 by 2026 and boost creative jobs in the emirate from 70,000 increased to 140,000. Ultimately, the strategy seeks to increase the creative industries’ contribution to Dubai’s GDP from 2.6% in 2020 to 5% in 2026, transforming Dubai into a global capital of the creative economy in the process.

Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairman and Member of Dubai Culture, said: “Dubai’s vision to position itself as the heart of the world’s creative industries is being realized by creating an ecosystem that supports creative entrepreneurs in bringing their ideas to market. .” Dubai Council.

“One of the main goals of the Dubai Creative Economy Strategy is to make it faster, simpler and easier for people in the industry to set up and run their businesses in Dubai. We are making it possible for creators to go live and get licensed to create in seven minutes. “The industry’s contribution to Dubai’s economy already exceeds the global average, and in the coming years we expect an even greater wave of entrepreneurship in the industry. Ultimately, we seek to create a global hub of cultural and creative activity in Dubai where industry players can gather in Together, push the boundaries of artistic expression and entrepreneurship.”

Accelerate business setup
Creative Journey takes the lead in helping creative businesses accelerate their business setup in Dubai; a program that simplifies and accelerates the establishment and operation of creative businesses. Developed by the Dubai Arts and Culture Authority and the Department of Economy and Tourism as part of the Invest in Dubai platform, the program aims to enable creative and talented individuals to start a business within minutes.

On the platform, creatives can choose an event, define a legal form, pay for a license and obtain a certificate of incorporation from the Federal Office of Identity and Citizenship through a hassle-free online process. Creative licenses issued by Al Quoz have grown by 82% and by 76% across Dubai during the Creative Journey to 2022.

The Creative Journey platform targets six main sectors – cultural and natural heritage, books and news, performing arts and festivals, audiovisual and interactive media, visual arts and crafts, and design and creative services. Other areas branching off from these are also covered, including publishing, film, film and video, music, art, cultural heritage museums, historic sites, archives, cultural events, libraries and other related subsectors.

The platform offers four types of licenses; a trade license that allows freelancers of all nationalities to work from home; an Intelaq license for independent professionals among UAE and GCC citizens; and an instant license for start-ups of different nationalities Use by business owners; and SME start-up licenses for UAE and GCC citizens with a five-year fee waiver.

affordable solution
Through partnerships with the public and private sectors, the Creative Journey platform offers a variety of services, including Zoho applications for managing creative business operations. The platform also cooperates with Dubai Commercial Bank to provide smart banking solutions to meet the financing needs of creative entrepreneurs. Through another collaboration with Letswork, it enables creative professionals to find practical and affordable workplace solutions that are right for them.

Other initiatives launched by Dubai Culture to foster creative businesses include supporting the conversion of land use from industrial to creative uses and facilitating faster approval and permitting processes. The Al Quoz Creative Zone has been added to the Dubai Land Department’s Rent Index, allowing businesses and professionals to calculate rental growth and average rents in the real estate market by entering data from the area.

long-term cultural visa
Dubai Culture also offers extensive immigration support to help creative entrepreneurs and professionals establish a long-term base in Dubai. The first of its kind in the world, Dubai Culture offers a multi-year cultural visa, positioning Dubai as a creative incubator and talent hub.

The launch of the first-of-its-kind 10-year visa is part of the wider objectives of Dubai’s Creative Economy Strategy to enhance the participation of creators, writers and artists in the emirate’s intellectual sphere, and to elevate the role of Dubai’s cultural and creative industries in its development. The cultural visa program is in line with the UAE’s strategy of attracting outstanding Arab and international talent to the country to create the critical mass needed for the exponential growth of the industry.

Take advantage of new synergies
Dubai Culture is also inspiring new synergies between creative entrepreneurs and service providers in other feeder sectors that are critical to the growth of the industry. The infrastructure of the planned Al Quoz Creative District will help creative businesses easily repurpose or expand their facilities to meet the changing needs of their businesses, a level of flexibility rarely found in other business districts. In addition, the district provides easy access to the raw materials and skilled craftsmanship required to run an efficient creative production line.

The Authority is establishing partnerships with free zones in Dubai to provide business support services to promote entrepreneurship in the cultural and creative sectors. Dubai Culture has signed a Memorandum of Understanding with Dubai Business City to offer a range of businesses in different creative fields including music, fine art, photography, film and video production, video game development, fashion design, graphic design, product design, interior and decoration. support services. Landscape architecture, architectural services, advertising services, and IT and software services.

In addition to the 10-year cultural visa, the partnership also strives to increase Dubai’s ability to attract creative talent to Dubai by providing a range of facilities including workspaces, studios, meeting rooms, exhibitions and logistics, consultancy and banking services.

Dubai hosts 2,300 licensed cultural events each year, and its creative facilities across the emirate and its vibrant creative communities create a vibrant ecosystem that enables entrepreneurs, artists and professionals in the sector to make new connections, share knowledge and ideas and present their work.

Supporting all the latest offerings from the creative community is Dubai’s strong infrastructure and strong assets in the cultural sector, enabling it to offer a productive ecosystem for creative entrepreneurs and professionals from around the world. From public libraries to theatres, publishing houses and opera houses, from historic districts and archaeological sites, creative complexes, traditional markets and museums, Dubai’s creative and cultural scene attracts millions of visitors every year.

In addition, a study conducted by Dubai Culture in collaboration with the Dubai Statistics Center showed that the number of micro and small businesses engaged in the creative industries has increased year on year.

Art Dubai, a two-month program of arts and creative events, is one of the largest gatherings of creative economy stakeholders in the region and beyond. The Dubai Art Season runs through February and March and includes events across the creative spectrum, including the Emirates Airline Literature Festival, Sikka Festival of Art and Design, Dubai Arts Festival, Dubai Opera Show and ‘DIFC Art Nights’.

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