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The Ministry of Tourism and Commerce Marketing of Dubai (Dubai Tourism Authority) and Adidas Emerging Market FZE signed a Memorandum of Understanding (MoU) to strengthen cooperation in various activities aimed at highlighting Dubai’s status as a top global destination.
Memorandum of Understanding Issam Kazim, Chief Executive Officer, Dubai Tourism Authority with Gianni Conti, General Manager of Adidas Middle East and North Africa, And is an important step towards promoting a culture of sports activities and encouraging diverse communities across Dubai to embrace a healthy and active lifestyle. Dubai Tourism and Adidas will work together to improve community well-being and focus on innovative solutions to further enhance the city’s global status.
Issam Kazim, Chief Executive Officer, Dubai Tourism Authority, Commented: “Our cooperation with the well-known global brand Adidas was inspired by the support and guidance of our visionary leadership to position Dubai as the most active, sustainable and innovative city in the world, especially as we prepare to welcome the first 5. The city’s flagship fitness program, the Dubai Fitness Challenge. The strategic focus of our cooperation will be to provide residents and tourists with opportunities to participate in a series of lifestyle, retail and sports activities and promotions, and adopt a healthier lifestyle, while at the same time Their safety and well-being are the first priority. This partnership will enable Dubai Tourism and Adidas to explore more opportunities in the retail and events sector, and accelerate the development momentum in the sports tourism sector, which is an important complement to our diversified services. Because we strive to maintain our position at the forefront of the industry. The world’s leading tourist destination.”
Gianni Conti, General Manager of Adidas Middle East and North Africa, Said: “The partnership and agreement between Adidas and Dubai Tourism has consolidated their strategy and cooperation, making Dubai the most active, sustainable and innovative city in the world. With the support of Dubai Tourism, we strive to support this The city’s diversified and cutting-edge sports infrastructure is designed to attract some of the world’s top athletes and sports enthusiasts to experience this city full of infinite possibilities. Through cooperation with the Dubai Tourism Board, Adidas will adopt “Run for the Ocean” and “Dubai “Fitness Challenge” and other key moments have significantly expanded our commitment to sustainable development in order to continue our mission to end plastic waste.
This collaboration will include a unique clothing line to celebrate this innovative city, to move forward courageously and become a blueprint for design and progress. These products will be available in major Adidas retail stores throughout the city later this year.
The agreement will strengthen cooperation with sports events and events that are part of Dubai’s annual retail calendar, in particular to find ways to create innovative content and activities for the Dubai Fitness Challenge, which is a commitment to creating healthier and happier for all The future city-wide sports community. The memorandum of understanding also envisages cooperation in the organization and promotion of related activities and experiences throughout the tourism ecosystem, as well as cooperation with brand ambassadors and content creators to promote Dubai and Adidas.
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