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DXB Live, the experiential agency at the Dubai World Trade Center (DWTC), has seen impressive growth of 50% in 2022, serving 432 events and penetrating new regional and international markets including Saudi Arabia, Bahrain and Germany.
DXB Live has successfully positioned itself as a pioneering leader in experiential events and exhibitions and has become the main contractor for more than 50 high-profile exhibitions in 2022, including major events such as GITEX Global, Gulfood, Light Middle East and Beauty world. It has also attracted new clients, including Saudi NEOM, Boeing International and more than 80 international government entities.
“2022 is a big year for DXB Live as we achieve unprecedented results in terms of clients, program growth and entry into new markets. We leverage our four decades of experience and expertise to forge new partnerships , attract new clients and strengthen cooperation with all relevant organizations, while actively contributing to Dubai’s overall efforts to drive economic growth,” said Khalid Al Hammadi, Senior Vice President, Dubai. DXB Live.
“We have extensive and unrivaled global experience in events, exhibitions, conferences, brand experiences, design, creative technology; and we are constantly expanding our presence into new services and markets,” added Al Hammadi.
200 outdoor events
DXB Live supported a total of 200 external and private events in the UAE, including the World Rowing Championships, World Padel Championships and Hatta Nights.
In addition, DXB Live hosted 60 weddings, 5 graduation ceremonies and 26 concerts, including a series of 12 concerts during Expo 2020 Dubai.
230,000 square feet of booth space
The number of innovative booths designed and built in 2022 is 221, with a total construction area of ​​more than 230,000 square feet.
international influence
During 2022, DXB Live’s business expands its regional and international reach. It provided numerous turnkey solutions during the International Astronautical Congress on behalf of NASA, Indian Space Agency, UAE Space Agency and D-Orbit Space. In addition, it designed and built the DP World stand at the Automechanika trade fair in Frankfurt, Germany.
The Coffee World Exhibition was a complete success
DXB Live organizes and presents the World of Coffee Exhibition in partnership with the World of Coffee Association. The event was an unprecedented success with 1000 exhibitors and brands from 44 countries attracting great interest from global coffee manufacturers and businesses.
Enhancing Emiratisation of the MICE industry
“We have a diverse team led by Emirati talent with an unrivaled ability to carry out activities from conception to implementation. Our aim is to improve Enhancing the Emiratisation of the events industry,” concluded Al Hammadi.
Best Community Event Award
DXB Live hosts five community events in 2022, including ‘Union Fort 8’ at Expo Dubai, which was attended by a record 35,000 people. In addition, DXB Live won the “Best Community Event” award at the Middle East Event Awards 2022. – trade arab news agency
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