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The UAE NBD is a leading banking group in the Middle East, North Africa and Turkey (MENAT) region. It is also the chief partner and official banking partner of Expo 2020 Dubai, and released an inspiring video ad.People without boundaries‘ Pay tribute to the strength of the country’s people, which is the main driving force for the success of the UAE now and in the future.
The core of this activity is The theme brand film for Expo 2020 Dubai The four inspiring figures include a long-term bank employee, a start-up entrepreneur, an UAE national pearl diver and the first mine manager in the Arab world. Each of them explained their struggle and success. Defined by their individuals as-Facilitators, believers, pioneers and Pearl Diver –The film celebrates the contributions of people from all walks of life that have shaped the UAE’s past, present and future.
As a brand that truly believes in the potential and power of the people, Emirates NBD’s campaign aims to emphasize that it is the people that make the UAE so special. The optimistic, ambitious, and visionary people in the UAE come from different cultures and backgrounds. They are breaking boundaries and creating a better life for future generations. This is reflected in the bank’s own employees who do their best to provide customers with the best experience .
Comment on the video, Moadh Bukhash, Chief Marketing Officer, Emirates NBD Group Said: “Our event aims to personify the diverse, loyal and passionate people who continue to contribute to the success of the UAE, while paying tribute to the hard-working people behind our own brand, who will welcome and will People from all over the world gather at the landmark Expo 2020 Dubai.
“As a bank that represents the UAE banking industry and an innovative future, one of the core purposes of Emirates NBD remains to provide a humane modern technology-driven banking experience. The Emirates NBD brand not only involves banking and finance, but also involves continuous iteration and invention. Improve the lives of customers, employees and communities. Our “People Without Limits” campaign aims to commend those who drive the country’s success. Our employees not only provide banking services to customers, but also all those who shape the world for a better tomorrow. “
Video link-
We believe in the power of people-HattemMattar
We believe in the power of people-Lorenzo Jooris
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