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ABU DHABI, 11th November, 2022 (WAM) — Tawdheef x Zaheb, one of the biggest events in the UAE’s Emiratisation calendar, will open in the presence and sponsorship of Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence, 2022 November 14 at the Abu Dhabi National Exhibition Centre (ADNEC) until November 16.
This year marks the 16th free event for UAE nationals.
As the UAE’s leading Emiratisation platform, the exhibition is sought after by young Emiratis looking to learn about emerging careers, interact with business leaders and officials, and network with potential employers. This year, the campaign launched with a new identity, Tawdheef x Zaheb, appropriately adapted to meet the needs and aspirations of young Emiratis and the changing needs of employers. The new format is focused on empowering young Emiratis and potential employers to take advantage of the UAE government’s enhanced Emiratisation policy.
A series of micro-activities and interactive immersive sessions in the event allow freshmen to gain valuable experience from the elderly while showing their abilities and talents. The licensing phase hosts various career development programmes and is expected to be a big draw for Tawdheef x Zaheb. Topics listed this year range from developing future competency skills to understanding the role of innovation in shaping the UAE’s knowledge economy, from using artificial intelligence to accelerate career preparation to identifying ways in which youth can play a leading role in building a sustainable future. Additionally, Tawdheef x Zaheb will host career preparation workshops focusing on specific and trending topics such as resume writing, interviews and networking.
Organisers took special care to ensure the event was friendly to the determined, giving them equal access to emerging careers and opportunities. To this end, the organizers have partnered with ImInclusive to better meet the needs of the determined, including three sessions co-hosted during the empowerment phase and workshop.
Tawdheef x Zaheb is growing in popularity among aspiring young Emiratis, attracting some of the region’s most prominent organisations to the event. These include renowned organisations such as Abu Dhabi National Oil Company (ADNOC), UAE Central Bank, UAE Ministry of Interior, NYU Abu Dhabi, Etisalat, Schlumberger, TASC, Al Masaood, Executive Source, Abu Dhabi Business Bank (ADCB), Al Ain University, GEMS Education and PricewaterhouseCoopers (PwC), which is also the official consulting partner for the event.
Khaled Bin Braik, who leads the Emiratisation of UAE global companies through PwC’s Watani programme, said: “As a global company playing a key role in driving the nationalisation of the UAE, PwC sees Tawdheef x Zaheb as a must-see. opportunities for businesses to support Emirati talent. We are proud to use the expertise we have acquired in over 155 countries to develop and inspire a new generation of Emirati business leaders.”
Anirudhe Ghosh, senior vice president of HR operations and corporate services at long-time exhibitor TASC, shared a similar sentiment, saying: “The UAE’s Vision 2030 and Tawdheef x Zaheb will truly unlock the potential of the nation’s human resources. This will not only generate in the short term A positive impact and will also help build a long-term progressive economy for the UAE. We at TASC are working closely with many young people to help launch their careers through this event.”
These sentiments were echoed by Fadi Harb, Events Manager at Informa Middle East, founder of Tawdheef x Zaheb, saying: “Young people make up more than a third of the UAE’s population and today they are an ambitious and well-informed group. In its incarnation, Tawdheef x Zaheb will not only power UAE careers, but will also help shape a new generation of leaders ready to transform in line with the UAE’s vision for a future knowledge-based economy run by highly skilled, productive labor force.”
He further added: “For bright young Emiratis, the event is a unique opportunity to connect, enhance professional skills, improve career prospects and explore the latest trends in work and industry so that they can stay ahead of the curve. prepare for the future in the world of the world. They will engage with top employers while exposing themselves to the business culture of the UAE.”
In Harb’s view, Tawdheef x Zaheb is a perfect fit for organisations seeking to achieve the Emiratisation goals set out in the official mandate, where they can easily tap into a high-quality Emirati talent pool.
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