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Emirates’ marketing team has been recognized by Sitecore®, one of the world’s leading digital experience platforms, because of “The best use of customer data platform (CDP)”. The award was presented to Emirates at the recent Dubai Technology Trade Fair GITEX, in recognition of its use of the Boxever platform to provide an excellent digital customer experience (CX).
Emirates has distinguished itself from 110 large service organizations with its first-class customer experience and digital capabilities. In the past four years, Emirates has invested in CDP solutions such as Boxever, which was acquired by Sitecore in March 2021, combined with its proprietary marketing data platform to meet the complex needs of customers. Their comprehensive capabilities reflect the close cooperation between the group’s internal marketing team and Boxever, and they have always focused on meeting demanding customer agendas.
Sitecore Middle East and North Africa Vice President Mohammed AlKhotani said: “Sitecore Middle East recognizes the UAE marketing team for using Sitecore CDP solutions to drive the digital customer experience to meet the complex needs of customers.” “Emirates shows how the Middle East Lead digital innovation and convert website visits into participating customers, thus making their travel planning easier.”
“Emirates is honored to receive the Digital Customer Experience award. The service marketing sector has developed rapidly in the past few years, and our commitment to providing the best customer experience in the travel industry is the core goal of Emirates and our broader travel brand group. We are very pleased. Recognized by Sitecore, Sitecore is a company with a rich tradition in digital marketing, as well as a wider range of digital marketing professionals. We look forward to continuing to improve our capabilities to better meet the needs and preferences of our customers,” the Emirates Group Said Boutros Boutros, senior vice president of corporate communications, marketing and branding.
This recognition represents Emirates’ continued investment and innovation in providing relevant and personalized experiences in the digital customer journey. Sitecore’s honor also highlights Emirates’ continuous efforts to provide the best customer experience in the aviation industry: digital, ground and inflight.
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