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Experts at SAP and its customers agreed this week that the concept of employee experience has become so fundamental to HR strategy that it is no longer a standalone trend but an integral part of all employment metatrends through 2023.
At the SAP HR Connect event at the Museum of the Future in Dubai, research by the SAP SuccessFactors Growth & Insights team identified seven trends that will shape the HR industry in 2023.
Natali Stajner, Director of SuccessFactors, SAP Middle East and South, noted that three new trends emerging this year are increased competition among companies for technical talent; a focus on integrating holistic well-being, including financial well-being, into HR practices; and a renewed focus on workforce readiness for management .
recurring trend
The four recurring trends identified by the research are the adoption of emerging technologies – with artificial intelligence and the metaverse receiving particular attention in 2023; the recognition that flexible work environments are here to stay, and how to make the most of them; approaches to mobilizing the workforce for the future ; Embrace the complexities of Diversity, Equity, Inclusion and Belonging (DEIB) policies.
“All of these trends are influenced by, and are themselves, impacting employee experience,” comments Nelly Boustany, Senior Director, Human Experience Value Consultants, SAP. “Delivering a positive employee experience in these trends in 2023 will keep current employees engagement and combat the phenomenon of ‘quiet quitting’, where employees disengage and put in minimal effort. Fair pay that emphasizes contribution, recognizes work, and provides tools and technology that make employees’ jobs easier, all These all enhance the employee experience and help improve engagement.”
Speaking at a SAP event on HR priorities for 2023, Boustany also referred to a little-known phenomenon known as “quiet recruiting,” which refers to recruiting employees through upscaling and reskilling existing colleagues with specific talents. Fill skill gaps instead of adding new full-time employees. Uncertainty in the global economy is shaping the trend in 2023, she said, especially as many organizations are affected by a freeze on external hiring.
Customer Insights on HR Technology
In terms of adopting smart technologies, Boustany highlighted that trends in 2023 show that organizations are broadening their investments to explore applications in talent management and development, employee engagement, DEIB and employee benefits.
She also pointed out that the Metaverse/Web3.0 is a key theme of all the trends and that progressive organizations are already exploring the potential use cases of these technologies. As early examples, virtual reality and augmented reality have been used for learning and development and collaboration, despite the high cost of adoption.
Experts from SAP customers in the region also spoke at SAP HR Connect, sharing their experiences and success stories on how technology can improve the employee experience.
Improving constantly
Farha Muhanna Al-Kuwari, spokesperson and director of the Center for Human Resource Information Systems at the Qatar Civil Service and Government Development Bureau (CGB), commented on the sidelines of the event: “CGB and SAP have had a decade-long partnership in transforming the Qatari government’s The Mawared aspect of the HR system plays a key role. Thanks to the utilization of cutting-edge technology, our joint efforts have resulted in process standardization and operational enhancement. This partnership underscores our commitment to continuous improvement and innovation, which is fully in line with the Qatar 2030 State objectives outlined in the Vision”.
Another client spokesperson, Therese Magdy Ishak, VP People & Culture at MAGRABi, said: “Our mission at MAGRABi is to reimagine the world of eyeglasses and change the way millions of people live. And extending it to every function through different SAP SuccessFactors modules to make life easier for employees is the best way to contribute effectively to this mission. The result is a complete Plan’it-‘ planet’ – all HR services at your fingertips, providing a seamless digital experience, serving all functions and generations in the markets in which we operate.”
Some of the digital solutions that address current HR challenges and trends were also showcased at the SAP event, entitled “Transform Work, Create Good,” for which Talenteam is a platinum sponsor. These solutions include SAP SuccessFactors for human resources and engagement management, and SAP Fieldglass for service procurement and external workforce management.
SAP announced in May that it had expanded its partnership with Microsoft to realize its vision of enterprise-ready generative artificial intelligence capable of improving human productivity and the workplace. The integration of SAP SuccessFactors solutions with Microsoft 365 Copilot and Copilot in Viva Learning will improve the way organizations recruit, retain and upskill employees to address skills gaps.
Three major innovations
As part of the announcement, Stajner said SAP plans to deliver three innovations for SuccessFactors in the second half of 2023, the first of which is to embed generative artificial intelligence capabilities to enhance the recruitment and learning process as well as the employee experience. The second innovation is the introduction of a talent intelligence center that uses AI to build, maintain and infer skill sets for each employee in the workforce. The third is an enhanced holistic workforce management capability that brings together SAP SuccessFactors, SAP Fieldglass and SAP S/4HANA Cloud to improve workforce visibility for employees and external employees.
Murad Sahawneh, Group Chief Human Resources Officer at Qatar Power International Holding, also a spokesperson for HR Connect, welcomed the announcements. He commented: “Innovation at Power International Holding is key to surviving and outperforming our competitors in today’s rapidly changing environment. SAP’s powerful platform enables us to handle the necessary touchpoints for our people and promote seamless The service delivery model. We are very excited about the new innovations that are coming, which I believe will take the employee experience to a whole new level.”
customer award
The HR Connect event included several outstanding Human Experience Management (HXM) transformations recognized by SAP across industries, namely UAE Ministry of Foreign Affairs (Public Sector), Oman Petroleum Development (Oil and Gas); Oman Cement Company (Construction ); Midstar (Agriculture), Fujairah National Bank (Finance), Ooredoo Qatar (Telecom), Chalhoub (Retail) and G42 (Tech AI).
In addition, special awards recognized major achievements, Zubair Corporation LLC won the Fastest HXM Transformation Award 2022; Shell Oman Marketing Company won the 2022 HXM Innovation Award, DAL Group Company won the 2022 HXM Challenge for outstanding results in major challenges Winner Award—— trade arab news agency
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