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Thursday, June 20, 2024

etisalat by e& Samsung brings new digital experience to UAE


Samsung Gulf Electronics and etisalat by e& will collaborate to expand beyond smart devices to encompass digital experiences and cutting-edge solutions, with a focus on improving customer experience.

Masood M Sharif Mahmood, CEO of e& UAE etisalat, and Doohee Lee, President of Samsung Gulf Electronics, signed an agreement in the presence of senior officials from both companies.

Together, they will expand the direct supply of wearables, smart gadgets and accessories to address the growing number of smart devices in the UAE. The Digital Services Alliance will integrate Samsung’s smartwatches and Samsung Care+ services on all smart devices, as well as the new fitness and wellness platform GoWell.

Rapid development

Sharif said, “We are expanding our partnership with Samsung to enhance customer experience and provide them with the latest innovative products and services to meet their aspirations and expectations in the rapidly evolving digital environment. We believe that this The partnership will help develop the seamless and integrated digital experience we aim to provide our customers.

“The efforts of etisalat by e& reflect the vision of the UAE leadership to create a state-of-the-art infrastructure that contributes to the progress and development of all industries, and we are at the heart of communications and information technology. This vision provides us with A clear and inspiring path encourages us to use innovation and helps us deliver the best technologies and solutions for all.”

Lee said: “In today’s market, customers expect seamless connectivity and interoperability across all their devices. To meet these expectations, Samsung has partnered with etisalat by e& to build a comprehensive ecosystem for customers across Samsung’s full range of products. Delivering an uninterrupted experience. As the digital transformation of individuals and companies in the UAE matures, these companies are excited to introduce more innovative digital solutions to meet the evolving needs of UAE consumers.”

Galaxy Ecosystem

Samsung is committed to promoting sustainability and innovation in the Galaxy ecosystem through the use of recycled materials and the use of environmentally friendly packaging. As part of this effort, the company has joined forces with etisalat by e& to create a more sustainable future for the UAE. This will involve promoting eco-friendly trade-in offers and the adoption of e-SIM technology to reduce environmental impact.

Furthermore, through this new partnership, Samsung will be able to offer etisalat its wide range of exclusive products and services for a wider category of electronics and customers. This includes the entire consumer and enterprise product portfolio, such as smart home solutions, enterprise solutions, accessories and more. — trade arab news agency


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