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More than 100 travel representatives from Austria, Germany, Ireland and Switzerland will gather in Dubai later this month for the Discover Europe Travel Summit to explore new opportunities in the Middle East travel market.
The two-day networking event will be held at 25hours Hotel Central Plaza Dubai from April 29-30, the weekend before the opening of the region’s largest travel fair, the Arabian Travel Market (ATM). An ideal prelude to ATM, Discover Europe, organized in partnership with the European Travel Commission, will attract at least 110 visitors specialized in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE.
Featuring presentations from four national tourism offices as well as one-on-one meetings and networking events, the summit will bring together buyers and exhibitors for nearly 4,500 sessions.
Miguel Gallego, Head of Marketing, European Travel Council, said: “As we prepare to launch the Discover Europe Travel Summit in Dubai, we are delighted to be a partner of the event, which has been working with GCC buyers to strengthen our existing relationships and Explore new opportunities.Our aim is to foster lasting partnerships and promote Europe’s rich culture, history and natural beauty to discerning travelers in the GCC region.We believe that by working together we can create innovation to showcase the best of European travel experiences and pave the way for a bright future of tourism growth and success.”
Michael Tauschmann, Market Director Middle East and India, Austrian National Tourist Office, concludes: “It was an absolute privilege to have the opportunity to reconnect with the GCC market and to learn about the latest tourism trends. We are very proud” Together with the other three European countries Recognized as one of the top destinations for Middle Eastern tourists. We are delighted to be working together again to foster meaningful connections between major tourism businesses and the local tourism industry. “
Yamina Sofo, head of the Dubai-based German National Tourist Office (GNTO), the regional office of the German National Tourist Board (GNTB), added: “We recognize the importance of the GCC market, especially in terms of tourist arrivals in 2022. A surge in cases compared to previous years. With our outstanding cultural offerings and breathtaking natural landscapes, Germany offers GCC residents the opportunity to explore unique places throughout the year. We are very focused on sustainability and accessibility and look forward to Highlight to our key partners during the Discover Europe event the many environmentally friendly and inclusive travel options available to tourists.”
Aisling McDermott, Middle East and Asia Manager, Visit Ireland, said she was delighted to be showcasing the unique offerings of the island of Ireland at an event that has traditionally yielded results.
“We are delighted to be participating in the Discover Europe event and eagerly look forward to the positive results of our efforts,” said McDermott.
Participating in this event was an easy choice for us, having witnessed the impressive results achieved by Europe’s top tourist boards in previous years. We are delighted to have the opportunity to work alongside them once again to present the island of Ireland as a quintessential holiday destination to their GCC clients. “
Matthias Albrecht, GCC Director at Switzerland Tourism, added: “It is a great pleasure to see ‘Explore Europe’ grow and blossom, not least because it will be my last. But to show GCC among our European friends Switzerland is not only interesting, but also very important to us.
“The GCC is a priority market, the highest level in our market framework. In 2022, tourist arrivals from the GCC to Switzerland have almost reached pre-pandemic levels in 2019 and are growing strongly until 2023 – Switzerland’s green nature, clean air, deep blue lakes, snow-capped mountains, vibrant cities and our sustainable development it seems that the train service will never lose its charm. We look forward to welcoming you in Switzerland this summer Come more visitors from GCC.” – trade arab news agency
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