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DUBAI, UAE, March 17, 2023 (Global News Agency) — Feraz, The Official VIP Organizer and Sponsor of Ultra Abu Dhabi 2023 concluded a two-day event that successfully marked the festival’s first appearance in the Middle East and set a new standard for Web3 fan engagement and entertainment.
Held at Etihad Park on Yas Island, the festival attracts fans from over 50 different countries and features world-renowned DJs including Calvin Harris, Skrillex, Armin Van Buuren and more.
Fellaz, a Web3 NFT ecosystem attracting major entertainment companies, artists, influencers, and next-gen fan platforms, introduces the “Fellaz NFT Ticket” – a limited NFT collectible ticket offering VIP entry and holders Exclusive perks that can be redeemed on-site.
Fellaz’s NFT-based tickets are powered by BNB Chain and sold on BinanceNFT, providing Ultra Abu Dhabi VIP fans with a secure and seamless ticketing experience while ensuring ticket authenticity. In addition, NFT holders can also use Fellaz’s exclusive fast-track entrance, VIP-only bar, VVIP restroom, merchandise coupons, free drinks, etc.
The events market in the Middle East and Africa reaches $53.63 billion in 2022 and an estimated $76.67 billion in 2028. Given the region’s growing demand for immersive entertainment, this collaboration is evidence that the entertainment industry and festival-goers have turned and now have a strong interest in Web3. Additionally, NFT ticket holders demonstrate personal enthusiasm and a willingness to be part of a community with similar values.
“We are excited to offer our guests an unparalleled VIP experience at Ultra Abu Dhabi 2023 through our NFT ticketing solution,” said Bobby Bhatia, CEO of Fellaz. “We are excited to combine blockchain technology with BNB Chain for entertainment industry, we look forward to many more global partnerships and events in the future.”
Fellaz aims to create meaningful use cases for its community by exploring the innovations and possibilities of Web3 technologies. The company’s vision is to transform one-time customers of entertainment experiences into long-term community members.
Given its recent success, Fellaz will continue to create exclusive experiences, maximize user engagement and open up new opportunities at major events in the entertainment industry. Additionally, Fellaz aims to forge more regional partnerships to help people connect with the brands they love.
About UC Global
Headquartered in Seoul, Korea, UC Global is an Asia-focused lifestyle and entertainment brand management company with a vision to create an ecosystem of services and products to further meet the lifestyle and entertainment needs of millennials and Gen Z in the region. UC Global produces a series of live events such as Ultra Korea, Ultra Japan and Ultra Bali to name a few. UC Global’s brands and events are produced in 12 countries and territories through more than 100 large-scale live events, attended by more than 1.4 million people.
About Ferraz
ferras, headquartered in Singapore, is a multi-chain Web3 entertainment enterprise that provides real-world value through proprietary technology and global entertainment assets. A powerhouse in digital and IRL events, Fellaz creates unique experiences and maximizes user engagement through NFT-based lifestyle memberships and entertainment and sports ticketing services. Fellaz nurtures and co-organizes original IRL events while managing global lifestyle and entertainment membership services, seeking to be a blueprint and viable prototype for aspiring Web3 businesses while delivering maximum value to the Fellaz ecosystem and its community members.
About BNB Chain
BNB Chain is a community-driven and censorship-resistant blockchain powered by BNB. It includes BNB beacon chain and BNB smart chain (BSC), compatible with EVM and supports multi-chain ecology. With 3 billion transactions processed and over 200 million unique addresses to date, it is the largest smart contract blockchain in the world in terms of transaction volume and daily active users. The ecosystem supports more than 1,300 active dApps, ranging from DeFi to NFT, providing developers with massive user access and ultra-low gas fees.
CONTACT: Media Contact: Ghida Farhat - Luna PR, Dubai ghida@lunapr.io // 058 155 1998
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