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LOS ANGELES (AP) — Many things about the Academy Awards have changed over the years, but at least one has remained constant over the past six decades: the red carpet. The hue has changed over the years, but it’s always some sort of red. until this year.
Crews unfurled a champagne-colored carpet Wednesday outside the Dolby Theater in Hollywood, where Jimmy Kimmel, who hosted the 95th Academy Awards on Sunday, presided over the event.
what you need to know
- The decision to change colors came from creative consultants Lisa Love, a longtime Vogue contributor, and Raúl Àvila, creative director of the glamorous Met Gala in New York
- This year, the carpet will be covered, partly to protect the stars and cameras from the weather, but also to help turn the arrival into an evening event
- The Oscar red carpet can be traced back to 1961, when the 33rd Academy Awards were held at the Santa Monica Municipal Auditorium
- The 95th Annual Academy Awards “Red Carpet” Kicks Off Sunday at 3:30 PM ET
“I think the decision to have a champagne carpet on the red carpet shows our confidence that there won’t be bloodshed,” Kimmel said.
The decision to change colors came from creative consultants Lisa Love (a longtime Vogue contributor) and Raúl Àvila (creative director of New York’s glamorous Met Gala).
This year the carpet will be covered, in part to protect the stars and cameras from the weather, but also to help turn the arrival into an evening event. For Love, there’s always been a disconnect between the elegant black-tie dress code and the fact that it’s three o’clock in the afternoon when people are photographed during the day. With covering rugs, they can change that.
“We turned daytime activities into nighttime,” Love told The Associated Press. “It’s already night, even though it’s still 3:00 in the morning.”
The Oscars red carpet dates back to 1961, when Billy Wilder’s “The Apartment” won Best Picture, Burt Lancaster Tate and Elizabeth Taylor took home leading actor awards, as well as a “Junior” award, which went to Hayley Mills for “Pollianna.” The ceremony, which was first televised, was broadcast on ABC broadcast, hosted by Bob Hope.The public didn’t get to see the red carpet in all its glory on television until 1966, when the Oscars first aired in color.
Love said there was no debate about the change. All they know is that they are free to break with tradition. They also tried some other colors, but they were too dark against the covered tent. “We chose this beautiful Sienna shade, which is reminiscent of sunset saffron, because it’s sunset before golden hour,” says Love.
Instead, they’re made lighter, and Academy CEO Bill Kramer approves.
They also weren’t particularly worried about ruffling Oscar traditionalists.
“Someone will always find a way to figure out what’s wrong,” Love said. “It’s just a brightness, and hopefully people like it. That doesn’t mean it’s always a champagne carpet.”
As for what we should call it? Love says “champagne” and “sand” are apt descriptions, but there’s no reason why it shouldn’t default to “red carpet,” either. It’s more of a metonym for glamor than a literal description of the path everyone walks.
The 95th Academy Awards “red carpet” kicks off Sunday at 3:30 pm ET. The ceremony is scheduled to begin at 8 p.m. and will be broadcast live on ABC.
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